https://mmaglobal.com/topics/roi en https://mmaglobal.com/webinars/state-brand-marketing-accountability <div class="field field-name-field-date field-type-datetime field-label-hidden"><div class="field-items"><div class="field-item even"><span class="date-display-single">Thursday, March 19, 2026 - <span class="date-display-range"><span class="date-display-start">12:00pm</span> to <span class="date-display-end">1:00pm</span></span> EDT</span></div></div></div><div class="field field-name-field-region field-type-taxonomy-term-reference field-label-inline clearfix"><div class="field-label"><span uk-icon="icon: world; ratio: 0.6;"></span> Region:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/regions/global">Global</a></div></div></div><div class="field field-name-field-ranking field-type-vud-field field-label-hidden"><div class="field-items"><div class="field-item even"><div class="vud-widget vud-widget-thumbs" id="widget-node-48684"> <p class="vote-current-score vote-current-score--positive"> <strong> <span class="voted-how-public"> </span> 0 <span class="vote-if-zero-votes"> votes </span> </strong></p> <div class="up-score clear-block"> <div class="vote-thumb up-active" title="Vote up!"></div> <div class="element-invisible">Vote up!</div> </div> <div class="down-score clear-block"> <div class="vote-thumb down-active" title="Vote down!"></div> <div class="element-invisible">Vote down!</div> </div> <p class="please-login hidden d-none">Please <a href="/user/login">login</a> to vote.</p> <p class="voted-how">You voted this up</p> </div> </div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p><strong>The question isn’t whether to measure brand. It’s whether you can afford not to.</strong></p> <p>Marketers are often under pressure to defend brand marketing investments, but don’t always have the measurement methods to really “prove it.” In this webinar, we will share new findings on what separates <strong>Brand Accountable</strong> organizations from those that are <strong>Brand Vulnerable</strong>—and how to strengthen your ability to defend (and grow) brand investment.</p> <p>Hear how brand marketing leaders use measurement insights in planning and budget conversations. </p> <h3>What you’ll learn</h3> <ul><li paraeid="{2b4b7bfd-9b82-4a78-8086-a686d824df87}{153}" paraid="1462997744">Where <strong>brand vs. performance</strong> budgeting is heading -- and what that means for long-term growth </li> <li paraeid="{2b4b7bfd-9b82-4a78-8086-a686d824df87}{167}" paraid="773659331">Why <strong>confidence in brand measurement</strong> is a defining factor in budget vulnerability </li> <li paraeid="{2b4b7bfd-9b82-4a78-8086-a686d824df87}{177}" paraid="1329804279">What <strong>Brand Accountable</strong> teams do differently (including how they use measurement to defend or increase brand budget) </li> <li paraeid="{2b4b7bfd-9b82-4a78-8086-a686d824df87}{187}" paraid="298356101">How to improve <strong>Marketing + Finance alignment</strong> around brand ROI and decision-making </li> </ul><h3>Key findings we’ll unpack</h3> <ul><li paraeid="{2b4b7bfd-9b82-4a78-8086-a686d824df87}{203}" paraid="1991872069">Many teams report being “balanced,” but budgets are shifting more toward performance </li> <li paraeid="{2b4b7bfd-9b82-4a78-8086-a686d824df87}{223}" paraid="1605700128">Few senior marketers say they’re <em>very confident </em>in their brand measurement strategy, creating risk when scrutiny increases </li> <li paraeid="{2b4b7bfd-9b82-4a78-8086-a686d824df87}{245}" paraid="1278896192">The top capability marketers say they need: <strong>linking brand metrics to sales/business outcomes</strong> </li> </ul><p><strong>Marketers who’ve invested in measurement capability are much more likely to be planning budget increases, and much more likely to protect brand in a downturn.</strong></p> <p>Register now to get the findings and practical guidance you can apply in your next planning and budget cycle.</p> </div></div></div><div class="field field-name-field-session-speakers field-type-node-reference field-label-above"><div class="field-label">Speakers:&nbsp;</div><div class="field-items"><div class="field-item even"> <div class="node node-speaker node-teaser view-mode-teaser "> <div class=""> <div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/speakers/vassilis-bakopoulos"><img class="img-circle speaker" src="https://mmaglobal.com/files/styles/speaker/public/speakers/vasbakopoulos_small.jpg?itok=4UpJJxa6" width="800" height="800" alt="" /></a></div></div></div></div> <div class=""> <div class="field field-name-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h5><a href="/speakers/vassilis-bakopoulos">Vassilis Bakopoulos</a></h5></div></div></div><div class="field field-name-field-speaker-title field-type-text field-label-hidden"><div class="field-items"><div class="field-item even">SVP – Head of Industry Research</div></div></div><div class="field field-name-field-speaker-company field-type-text field-label-hidden"><div class="field-items"><div class="field-item even">Marketing + Media Alliance</div></div></div><div class="field field-name-field-logo field-type-eps field-label-hidden"><div class="field-items"><div class="field-item even"><img class="img-responsive" src="https://mmaglobal.com/files/styles/large/public/speaker_logos/mma-global.png?itok=uChH1iJz" width="480" height="175" alt="" /></div></div></div></div> </div> </div><div class="field-item odd"> <div class="node node-speaker node-teaser view-mode-teaser "> <div class=""> <div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/speakers/jim-obrien"><img class="img-circle speaker" src="https://mmaglobal.com/files/styles/speaker/public/speakers/1703212877028.jpg?itok=7ULutck6" width="800" height="800" alt="" /></a></div></div></div></div> <div class=""> <div class="field field-name-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h5><a href="/speakers/jim-obrien">Jim O’Brien</a></h5></div></div></div><div class="field field-name-field-speaker-title field-type-text field-label-hidden"><div class="field-items"><div class="field-item even">CMO, Business Insurance</div></div></div><div class="field field-name-field-speaker-company field-type-text field-label-hidden"><div class="field-items"><div class="field-item even">The Travelers Companies, Inc.</div></div></div><div class="field field-name-field-logo field-type-eps field-label-hidden"><div class="field-items"><div class="field-item even"><img class="img-responsive" src="https://mmaglobal.com/files/styles/large/public/speaker_logos/the_travelers_companies.svg_.png?itok=SQSjUwtH" width="480" height="111" alt="" /></div></div></div></div> </div> </div><div class="field-item even"> <div class="node node-speaker node-teaser view-mode-teaser "> <div class=""> <div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/speakers/rose-stark"><img class="img-circle speaker" src="https://mmaglobal.com/files/styles/speaker/public/speakers/1742484931674.jpeg?itok=j64XALl4" width="800" height="800" alt="" /></a></div></div></div></div> <div class=""> <div class="field field-name-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h5><a href="/speakers/rose-stark">Rose Stark</a></h5></div></div></div><div class="field field-name-field-speaker-title field-type-text field-label-hidden"><div class="field-items"><div class="field-item even">VP, Brand Marketing and Creative</div></div></div><div class="field field-name-field-speaker-company field-type-text field-label-hidden"><div class="field-items"><div class="field-item even">Choice Hotels International</div></div></div><div class="field field-name-field-logo field-type-eps field-label-hidden"><div class="field-items"><div class="field-item even"><img class="img-responsive" src="https://mmaglobal.com/files/styles/large/public/speaker_logos/choice_hotels_logo.svg__0.png?itok=Pq9anZDZ" width="480" height="122" alt="" /></div></div></div></div> </div> </div><div class="field-item odd"> <div class="node node-speaker node-teaser view-mode-teaser "> <div class=""> <div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/speakers/ben-eddy"><img class="img-circle speaker" src="https://mmaglobal.com/files/styles/speaker/public/speakers/ben_eddy.jpeg?itok=qmcQ7mhl" width="800" height="800" alt="" /></a></div></div></div></div> <div class=""> <div class="field field-name-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h5><a href="/speakers/ben-eddy">Ben Eddy</a></h5></div></div></div><div class="field field-name-field-speaker-title field-type-text field-label-hidden"><div class="field-items"><div class="field-item even">Head of Marketing Analytics</div></div></div><div class="field field-name-field-speaker-company field-type-text field-label-hidden"><div class="field-items"><div class="field-item even">Ally Bank</div></div></div><div class="field field-name-field-logo field-type-eps field-label-hidden"><div class="field-items"><div class="field-item even"><img class="img-responsive" src="https://mmaglobal.com/files/styles/large/public/speaker_logos/ally-20220510_0_0.png?itok=DrvTL_p9" width="480" height="290" alt="" /></div></div></div></div> </div> </div><div class="field-item even"> <div class="node node-speaker node-teaser view-mode-teaser "> <div class=""> <div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/speakers/christine-schrader"><img class="img-circle speaker" src="https://mmaglobal.com/files/styles/speaker/public/speakers/1661920923141.jpeg?itok=ylDLN0DX" width="800" height="800" alt="" /></a></div></div></div></div> <div class=""> <div class="field field-name-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h5><a href="/speakers/christine-schrader">Christine Schrader</a></h5></div></div></div><div class="field field-name-field-speaker-title field-type-text field-label-hidden"><div class="field-items"><div class="field-item even">VP of Strategic Innovation</div></div></div><div class="field field-name-field-speaker-company field-type-text field-label-hidden"><div class="field-items"><div class="field-item even">Wpromote</div></div></div><div class="field field-name-field-logo field-type-eps field-label-hidden"><div class="field-items"><div class="field-item even"><img class="img-responsive" src="https://mmaglobal.com/files/styles/large/public/speaker_logos/wpromote_wordmark_alt__2.png?itok=J1GlTQJK" width="480" height="137" alt="" /></div></div></div></div> </div> </div></div></div><h3 class="webinar-registration-header">Register for this webinar:</h3><form class="webform-client-form webform-client-form-48684 honeypot-timestamp-js webform-hints" action="/taxonomy/term/5147/feed" method="post" id="webform-client-form-48684" accept-charset="UTF-8"><div><div class="webform-progressbar"> </div> <div class="form-item webform-component webform-component-email webform-component--email"> <label for="edit-submitted-email" class="element-invisible">Email Address <span class="form-required" title="This field is required.">*</span></label> <input required="required" class="email webform-hints-field form-text form-email required" title="Email Address*" placeholder="Email Address*" type="email" id="edit-submitted-email" name="submitted[email]" size="60" /> </div> <div class="form-item webform-component webform-component-textfield webform-component--first-name"> <label for="edit-submitted-first-name" class="element-invisible">First Name <span class="form-required" title="This field is required.">*</span></label> <input required="required" title="First Name*" placeholder="First Name*" class="webform-hints-field form-text required" type="text" id="edit-submitted-first-name" name="submitted[first_name]" value="" size="60" maxlength="128" /> </div> <div class="form-item webform-component webform-component-textfield webform-component--last-name"> <label for="edit-submitted-last-name" class="element-invisible">Last Name <span class="form-required" title="This field is required.">*</span></label> <input required="required" title="Last Name*" placeholder="Last Name*" class="webform-hints-field form-text required" type="text" id="edit-submitted-last-name" name="submitted[last_name]" value="" size="60" maxlength="128" /> </div> <div class="form-item webform-component webform-component-textfield webform-component--job-title"> <label for="edit-submitted-job-title" class="element-invisible">Job Title <span class="form-required" title="This field is required.">*</span></label> <input required="required" title="Job Title*" placeholder="Job Title*" class="webform-hints-field form-text required" type="text" id="edit-submitted-job-title" name="submitted[job_title]" value="" size="60" maxlength="128" /> </div> <div class="form-item webform-component webform-component-textfield webform-component--company"> <label for="edit-submitted-company" class="element-invisible">Company <span class="form-required" title="This field is required.">*</span></label> <input required="required" title="Company*" placeholder="Company*" class="webform-hints-field form-text required" type="text" id="edit-submitted-company" name="submitted[company]" value="" size="60" maxlength="128" /> </div> <div class="form-item webform-component webform-component-select webform-component--country"> <label for="edit-submitted-country" class="element-invisible">Country <span class="form-required" title="This field is required.">*</span></label> <select required="required" class="webform-hints-field form-select required" id="edit-submitted-country" name="submitted[country]"><option value="" selected="selected">- Country* -</option><option value="AF">Afghanistan</option><option value="AX">Aland Islands</option><option value="AL">Albania</option><option value="DZ">Algeria</option><option value="AS">American Samoa</option><option value="AD">Andorra</option><option value="AO">Angola</option><option value="AI">Anguilla</option><option value="AQ">Antarctica</option><option value="AG">Antigua and Barbuda</option><option value="AR">Argentina</option><option value="AM">Armenia</option><option value="AW">Aruba</option><option value="AU">Australia</option><option value="AT">Austria</option><option value="AZ">Azerbaijan</option><option value="BS">Bahamas</option><option value="BH">Bahrain</option><option value="BD">Bangladesh</option><option value="BB">Barbados</option><option value="BY">Belarus</option><option value="BE">Belgium</option><option value="BZ">Belize</option><option value="BJ">Benin</option><option value="BM">Bermuda</option><option value="BT">Bhutan</option><option value="BO">Bolivia</option><option value="BA">Bosnia and Herzegovina</option><option value="BW">Botswana</option><option value="BV">Bouvet Island</option><option value="BR">Brazil</option><option value="IO">British Indian Ocean Territory</option><option value="VG">British Virgin Islands</option><option value="BN">Brunei</option><option value="BG">Bulgaria</option><option value="BF">Burkina Faso</option><option value="BI">Burundi</option><option value="KH">Cambodia</option><option value="CM">Cameroon</option><option value="CA">Canada</option><option value="CV">Cape Verde</option><option value="BQ">Caribbean Netherlands</option><option value="KY">Cayman Islands</option><option value="CF">Central African Republic</option><option value="TD">Chad</option><option value="CL">Chile</option><option value="CN">China</option><option value="CX">Christmas Island</option><option value="CC">Cocos (Keeling) Islands</option><option value="CO">Colombia</option><option value="KM">Comoros</option><option value="CG">Congo (Brazzaville)</option><option value="CD">Congo (Kinshasa)</option><option value="CK">Cook Islands</option><option value="CR">Costa Rica</option><option value="HR">Croatia</option><option value="CU">Cuba</option><option value="CW">Curaçao</option><option value="CY">Cyprus</option><option value="CZ">Czech Republic</option><option value="DK">Denmark</option><option value="DJ">Djibouti</option><option value="DM">Dominica</option><option value="DO">Dominican Republic</option><option value="EC">Ecuador</option><option value="EG">Egypt</option><option value="SV">El Salvador</option><option value="GQ">Equatorial Guinea</option><option value="ER">Eritrea</option><option value="EE">Estonia</option><option value="ET">Ethiopia</option><option value="FK">Falkland Islands</option><option value="FO">Faroe Islands</option><option value="FJ">Fiji</option><option value="FI">Finland</option><option value="FR">France</option><option value="GF">French Guiana</option><option value="PF">French Polynesia</option><option value="TF">French Southern Territories</option><option value="GA">Gabon</option><option value="GM">Gambia</option><option value="GE">Georgia</option><option value="DE">Germany</option><option value="GH">Ghana</option><option value="GI">Gibraltar</option><option value="GR">Greece</option><option value="GL">Greenland</option><option value="GD">Grenada</option><option value="GP">Guadeloupe</option><option value="GU">Guam</option><option value="GT">Guatemala</option><option value="GG">Guernsey</option><option value="GN">Guinea</option><option value="GW">Guinea-Bissau</option><option value="GY">Guyana</option><option value="HT">Haiti</option><option value="HM">Heard Island and McDonald Islands</option><option value="HN">Honduras</option><option value="HK">Hong Kong S.A.R., China</option><option value="HU">Hungary</option><option value="IS">Iceland</option><option value="IN">India</option><option value="ID">Indonesia</option><option value="IR">Iran</option><option value="IQ">Iraq</option><option value="IE">Ireland</option><option value="IM">Isle of Man</option><option value="IL">Israel</option><option value="IT">Italy</option><option value="CI">Ivory Coast</option><option value="JM">Jamaica</option><option value="JP">Japan</option><option value="JE">Jersey</option><option value="JO">Jordan</option><option value="KZ">Kazakhstan</option><option value="KE">Kenya</option><option value="KI">Kiribati</option><option value="KW">Kuwait</option><option value="KG">Kyrgyzstan</option><option value="LA">Laos</option><option value="LV">Latvia</option><option value="LB">Lebanon</option><option value="LS">Lesotho</option><option value="LR">Liberia</option><option value="LY">Libya</option><option value="LI">Liechtenstein</option><option value="LT">Lithuania</option><option value="LU">Luxembourg</option><option value="MO">Macao S.A.R., China</option><option value="MK">Macedonia</option><option value="MG">Madagascar</option><option value="MW">Malawi</option><option value="MY">Malaysia</option><option value="MV">Maldives</option><option value="ML">Mali</option><option value="MT">Malta</option><option value="MH">Marshall Islands</option><option value="MQ">Martinique</option><option value="MR">Mauritania</option><option value="MU">Mauritius</option><option value="YT">Mayotte</option><option value="MX">Mexico</option><option value="FM">Micronesia</option><option value="MD">Moldova</option><option value="MC">Monaco</option><option value="MN">Mongolia</option><option value="ME">Montenegro</option><option value="MS">Montserrat</option><option value="MA">Morocco</option><option value="MZ">Mozambique</option><option value="MM">Myanmar</option><option value="NA">Namibia</option><option value="NR">Nauru</option><option value="NP">Nepal</option><option value="NL">Netherlands</option><option value="AN">Netherlands Antilles</option><option value="NC">New Caledonia</option><option value="NZ">New Zealand</option><option value="NI">Nicaragua</option><option value="NE">Niger</option><option value="NG">Nigeria</option><option value="NU">Niue</option><option value="NF">Norfolk Island</option><option value="MP">Northern Mariana Islands</option><option value="KP">North Korea</option><option value="NO">Norway</option><option value="OM">Oman</option><option value="PK">Pakistan</option><option value="PW">Palau</option><option value="PS">Palestinian Territory</option><option value="PA">Panama</option><option value="PG">Papua New Guinea</option><option value="PY">Paraguay</option><option value="PE">Peru</option><option value="PH">Philippines</option><option value="PN">Pitcairn</option><option value="PL">Poland</option><option value="PT">Portugal</option><option value="PR">Puerto Rico</option><option value="QA">Qatar</option><option value="RE">Reunion</option><option value="RO">Romania</option><option value="RU">Russia</option><option value="RW">Rwanda</option><option value="BL">Saint Barthélemy</option><option value="SH">Saint Helena</option><option value="KN">Saint Kitts and Nevis</option><option value="LC">Saint Lucia</option><option value="MF">Saint Martin (French part)</option><option value="PM">Saint Pierre and Miquelon</option><option value="VC">Saint Vincent and the Grenadines</option><option value="WS">Samoa</option><option value="SM">San Marino</option><option value="ST">Sao Tome and Principe</option><option value="SA">Saudi Arabia</option><option value="SN">Senegal</option><option value="RS">Serbia</option><option value="SC">Seychelles</option><option value="SL">Sierra Leone</option><option value="SG">Singapore</option><option value="SX">Sint Maarten</option><option value="SK">Slovakia</option><option value="SI">Slovenia</option><option value="SB">Solomon Islands</option><option value="SO">Somalia</option><option value="ZA">South Africa</option><option value="GS">South Georgia and the South Sandwich Islands</option><option value="KR">South Korea</option><option value="SS">South Sudan</option><option value="ES">Spain</option><option value="LK">Sri Lanka</option><option value="SD">Sudan</option><option value="SR">Suriname</option><option value="SJ">Svalbard and Jan Mayen</option><option value="SZ">Swaziland</option><option value="SE">Sweden</option><option value="CH">Switzerland</option><option value="SY">Syria</option><option value="TW">Taiwan</option><option value="TJ">Tajikistan</option><option value="TZ">Tanzania</option><option value="TH">Thailand</option><option value="TL">Timor-Leste</option><option value="TG">Togo</option><option value="TK">Tokelau</option><option value="TO">Tonga</option><option value="TT">Trinidad and Tobago</option><option value="TN">Tunisia</option><option value="TR">Turkey</option><option value="TM">Turkmenistan</option><option value="TC">Turks and Caicos Islands</option><option value="TV">Tuvalu</option><option value="VI">U.S. Virgin Islands</option><option value="UG">Uganda</option><option value="UA">Ukraine</option><option value="AE">United Arab Emirates</option><option value="GB">United Kingdom</option><option value="US">United States</option><option value="UM">United States Minor Outlying Islands</option><option value="UY">Uruguay</option><option 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ratio: 0.6;"></span> Region:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/regions/global">Global</a></div></div></div><div class="field field-name-field-ranking field-type-vud-field field-label-hidden"><div class="field-items"><div class="field-item even"><div class="vud-widget vud-widget-thumbs" id="widget-node-47454"> <p class="vote-current-score vote-current-score--positive"> <strong> <span class="voted-how-public"> </span> 0 <span class="vote-if-zero-votes"> votes </span> </strong></p> <div class="up-score clear-block"> <div class="vote-thumb up-active" title="Vote up!"></div> <div class="element-invisible">Vote up!</div> </div> <div class="down-score clear-block"> <div class="vote-thumb down-active" title="Vote down!"></div> <div class="element-invisible">Vote down!</div> </div> <p class="please-login hidden d-none">Please <a href="/user/login">login</a> to vote.</p> <p class="voted-how">You voted this up</p> </div> </div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p><strong>Discover how today’s marketers are reshaping their strategies—and what’s still holding them back.</strong></p> <p>Join Vassilis Bakopoulos (SVP, Head of Industry Research, MMA Global) and Neala Brown (SVP Strategy &amp; Insights, Teads) as they unveil findings from the 2025 State of Video &amp; CTV Survey, conducted with over 100 senior marketers. Michelle Alfano with Ally Financial, Rose Stark with Choice Hotels International, and Doree Speidel with Dave.com will join to offer perspectives from their work.</p> <p>This session explores the growing strategic role of video—especially Connected TV (CTV)—in modern marketing. You’ll learn how brands are navigating omnichannel execution, adapting to measurement standards, and investing in AI to scale content and drive outcomes.</p> <p><strong>Topics We'll Cover:</strong></p> <ul><li><strong>Strategic shift</strong>: How video is evolving across the funnel and why CTV is gaining traction.</li> <li><strong>ROI &amp; investment trends</strong>: The rise of programmatic and performance-driven video buying, and how marketers are rebalancing spend across OLV, social, CTV, and linear.</li> <li><strong>Executional challenges</strong>: What’s slowing marketers down—from measurement and creative complexity to omnichannel coordination—and how they’re adapting.</li> <li><strong>Innovation &amp; AI</strong>: How brands are embracing GenAI to accelerate creative production and enhance personalization at scale.</li> </ul><p><strong>Why Attend?</strong></p> <p>Gain exclusive access to fresh data, peer benchmarks, and practical takeaways to sharpen your video strategy for 2025 and beyond.</p> <p><strong>Reserve your spot today.</strong> Stay ahead of what’s next in video and CTV.</p> <p> </p> <p> </p> </div></div></div><div class="field field-name-field-session-speakers field-type-node-reference field-label-above"><div class="field-label">Speakers:&nbsp;</div><div class="field-items"><div class="field-item even"> <div class="node node-speaker node-teaser view-mode-teaser "> <div class=""> <div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/speakers/vassilis-bakopoulos"><img class="img-circle speaker" src="https://mmaglobal.com/files/styles/speaker/public/speakers/vasbakopoulos_small.jpg?itok=4UpJJxa6" width="800" height="800" alt="" /></a></div></div></div></div> <div class=""> <div class="field field-name-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h5><a href="/speakers/vassilis-bakopoulos">Vassilis Bakopoulos</a></h5></div></div></div><div class="field field-name-field-speaker-title field-type-text field-label-hidden"><div class="field-items"><div class="field-item even">SVP – Head of Industry Research</div></div></div><div class="field field-name-field-speaker-company field-type-text field-label-hidden"><div class="field-items"><div class="field-item even">Marketing + Media Alliance</div></div></div><div class="field field-name-field-logo field-type-eps field-label-hidden"><div class="field-items"><div class="field-item even"><img class="img-responsive" src="https://mmaglobal.com/files/styles/large/public/speaker_logos/mma-global.png?itok=uChH1iJz" width="480" height="175" alt="" /></div></div></div></div> </div> </div><div class="field-item odd"> <div class="node node-speaker node-teaser view-mode-teaser "> <div class=""> <div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/speakers/neala-brown"><img class="img-circle speaker" src="https://mmaglobal.com/files/styles/speaker/public/speakers/neala-brown.jpeg?itok=K8GyKEhK" width="800" height="800" alt="" /></a></div></div></div></div> <div class=""> <div class="field field-name-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h5><a href="/speakers/neala-brown">Neala Brown</a></h5></div></div></div><div class="field field-name-field-speaker-title field-type-text field-label-hidden"><div class="field-items"><div class="field-item even">SVP Strategy &amp; Insights</div></div></div><div class="field field-name-field-speaker-company field-type-text field-label-hidden"><div class="field-items"><div class="field-item even">Teads</div></div></div><div class="field field-name-field-logo field-type-eps field-label-hidden"><div class="field-items"><div class="field-item even"><img class="img-responsive" src="https://mmaglobal.com/files/styles/large/public/speaker_logos/teads-landscape-colored-black-wtagline.png?itok=XpZg3MGw" width="480" height="133" alt="" /></div></div></div></div> </div> </div><div class="field-item even"> <div class="node node-speaker node-teaser view-mode-teaser "> <div class=""> <div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/speakers/michelle-alfano"><img class="img-circle speaker" src="https://mmaglobal.com/files/styles/speaker/public/speakers/michelle_alfano_1_0.jpg?itok=UwfgC3py" width="800" height="800" alt="" /></a></div></div></div></div> <div class=""> <div class="field field-name-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h5><a href="/speakers/michelle-alfano">Michelle Alfano</a></h5></div></div></div><div class="field field-name-field-speaker-title field-type-text field-label-hidden"><div class="field-items"><div class="field-item even">Senior Director, Digital Marketing</div></div></div><div class="field field-name-field-speaker-company field-type-text field-label-hidden"><div class="field-items"><div class="field-item even">Ally Financial USA</div></div></div><div class="field field-name-field-logo field-type-eps field-label-hidden"><div class="field-items"><div class="field-item even"><img class="img-responsive" src="https://mmaglobal.com/files/styles/large/public/speaker_logos/ally.png?itok=v_77Doj4" width="480" height="290" alt="" /></div></div></div></div> </div> </div><div class="field-item odd"> <div class="node node-speaker node-teaser view-mode-teaser "> <div class=""> <div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/speakers/rose-stark"><img class="img-circle speaker" src="https://mmaglobal.com/files/styles/speaker/public/speakers/1742484931674.jpeg?itok=j64XALl4" width="800" height="800" alt="" /></a></div></div></div></div> <div class=""> <div class="field field-name-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h5><a href="/speakers/rose-stark">Rose Stark</a></h5></div></div></div><div class="field field-name-field-speaker-title field-type-text field-label-hidden"><div class="field-items"><div class="field-item even">VP, Brand Marketing and Creative</div></div></div><div class="field field-name-field-speaker-company field-type-text field-label-hidden"><div class="field-items"><div class="field-item even">Choice Hotels International</div></div></div><div class="field field-name-field-logo field-type-eps field-label-hidden"><div class="field-items"><div class="field-item even"><img class="img-responsive" src="https://mmaglobal.com/files/styles/large/public/speaker_logos/choice_hotels_logo.svg__0.png?itok=Pq9anZDZ" width="480" height="122" alt="" /></div></div></div></div> </div> </div><div class="field-item even"> <div class="node node-speaker node-teaser view-mode-teaser "> <div class=""> <div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/speakers/doree-speidel"><img class="img-circle speaker" src="https://mmaglobal.com/files/styles/speaker/public/speakers/doree-headshot.jpg?itok=PS7mAYLV" width="800" height="800" alt="" /></a></div></div></div></div> <div class=""> <div class="field field-name-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h5><a href="/speakers/doree-speidel">Doree Speidel</a></h5></div></div></div><div class="field field-name-field-speaker-title field-type-text field-label-hidden"><div class="field-items"><div class="field-item even">Creative Director</div></div></div><div class="field field-name-field-speaker-company field-type-text field-label-hidden"><div class="field-items"><div class="field-item even">Dave.com</div></div></div><div class="field field-name-field-logo field-type-eps field-label-hidden"><div class="field-items"><div class="field-item even"><img class="img-responsive" src="https://mmaglobal.com/files/styles/large/public/speaker_logos/2f65b69b24ece0c9dea22dffecd69856.png?itok=ZqCdr541" width="480" height="123" alt="" /></div></div></div></div> </div> </div></div></div><div class="field field-name-field-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img class="img-responsive" src="https://mmaglobal.com/files/styles/event_thumbnail/public/webinarsd-20230512_10.png?itok=qsJMxTO2" width="540" height="340" alt="" /></div></div></div><div class="field field-name-field-session-sponsor field-type-node-reference field-label-hidden"><div class="field-items"><div class="field-item even"> <div class="node node-sponsor node-teaser view-mode-teaser "> <div class="row"> <div class="col-sm-12 "> <div class="field field-name-field-logo field-type-eps field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/sponsors/teads"><img class="img-responsive" src="https://mmaglobal.com/files/styles/extra_large/public/sponsors_large/logo-teads-landscape-colored-black-wtagline.png?itok=7qr-AcYX" width="960" height="266" alt="" /></a></div></div></div> </div> </div> </div> <!-- Needed to activate display suite support on forms --> </div></div></div> Thu, 31 Jul 2025 22:30:50 +0000 Jason Chase 47454 at https://mmaglobal.com https://mmaglobal.com/webinars/unlocking-videos-strategic-power-state-video-ctv-2025#comments https://mmaglobal.com/documents/e-commerce-strategic-insights-vietnamese-shopper-and-travel-behaviors-2024 <div class="field field-name-field-document-thumbnail field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img class="img-responsive" src="https://mmaglobal.com/files/styles/document_thumbnail/public/mmaglobal.com/image/report_e-commerce_in_vietnam.png?itok=3Cmweu9H" width="800" height="450" alt="" /></div></div></div><div class="field field-name-field-document field-type-file field-label-hidden"><div class="field-items"><div class="field-item even"><span class="file"><img class="file-icon" alt="PDF icon" title="application/pdf" src="/modules/file/icons/application-pdf.png" /> <a href="https://mmaglobal.com/files/documents/report_e-commerce_in_vietnam_3.pdf" type="application/pdf; length=9020988" title="report_e-commerce_in_vietnam.pdf">Report: E-Commerce in Vietnam</a></span></div></div></div><div class="field field-name-field-release-date field-type-datetime field-label-inline clearfix"><div class="field-label"><span uk-icon="icon: clock; ratio: 0.6"></span> Released:&nbsp;</div><div class="field-items"><div class="field-item even"><span class="date-display-single">June, 2024</span></div></div></div><div class="field field-name-field-file-size field-type-text field-label-above"><div class="field-label"><span uk-icon="icon: database; ratio: 0.6;"></span> File Size:&nbsp;</div><div class="field-items"><div class="field-item even">8.06MB</div></div></div><div class="field field-name-taxonomy-vocabulary-17 field-type-taxonomy-term-reference field-label-above"><div class="field-label"><span uk-icon="icon: tag; ratio: 0.6;"></span> Keywords:&nbsp;</div><div class="field-items"><div class="field-item even"><span class="lineage-item lineage-item-level-0">AI</span></div><div class="field-item odd"><span class="lineage-item lineage-item-level-0">AI in marketing</span></div><div class="field-item even"><span class="lineage-item lineage-item-level-0">report</span></div><div class="field-item odd"><span class="lineage-item lineage-item-level-0">vietnam</span></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p>In today’s rapidly evolving marketing landscape, staying ahead requires collaboration and insights from industry leaders. That’s why ShopBack and the Modern Marketing Association (MMA) have joined forces to bring you this groundbreaking report.</p> <p>Packed with data-driven strategies and real-world applications, this report explores cutting-edge trends and actionable tactics to help you navigate the future of marketing with confidence.</p> <p>Don’t miss out on this exclusive collaboration—download the report now and gain the insights you need to lead your brand to success!<br /> Introduction</p> </div></div></div><div class="field field-name-field-category field-type-taxonomy-term-reference field-label-above"><div class="field-label"><span uk-icon="icon: bookmark; ratio: 0.6;"></span> Education Section:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/taxonomy/term/2678">Benchmark Studies</a></div><div class="field-item odd"><a href="/taxonomy/term/2672">Educational Documents</a></div><div class="field-item even"><a href="/taxonomy/term/4950">Trends Reports</a></div></div></div><div class="field field-name-field-show-web-lead-members field-type-list-boolean field-label-hidden"><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-use-web-to-lead-form field-type-list-boolean field-label-hidden"><div class="field-items"><div class="field-item even">1</div></div></div><div class="field field-name-field-document-not-released field-type-list-boolean field-label-above"><div class="field-label">Document Not Released Yet:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-region field-type-taxonomy-term-reference field-label-inline clearfix"><div class="field-label"><span uk-icon="icon: world; ratio: 0.6;"></span> Region:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/regions/apac">APAC</a>, <a href="/regions/vietnam">Vietnam</a></div></div></div><div class="field field-name-field-interests field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/topics/ai">AI</a></div><div class="field-item odd"><a href="/topics/attribution">Attribution</a></div><div class="field-item even"><a href="/topics/data">Data</a></div><div class="field-item odd"><a href="/topics/marketing-growth">Marketing Growth</a></div><div class="field-item even"><a href="/topics/roi">ROI</a></div></div></div><div class="field field-name-field-categories field-type-taxonomy-term-reference field-label-above"><div class="field-label">Categories:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/categories/mma-research">MMA Research</a></div><div class="field-item odd"><a href="/categories/marketing-organization-design">Marketing Organization &amp; Design</a></div></div></div><div class="field field-name-field-redirect-immediately field-type-list-boolean field-label-above"><div class="field-label">Redirect Immediately:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-feature-type field-type-list-text field-label-above"><div class="field-label">Content Type:&nbsp;</div><div class="field-items"><div class="field-item even">Guide</div></div></div><div class="mma-widgets-field mma-member-only-badge"></div> Mon, 25 Nov 2024 10:38:59 +0000 Quemy Vo 45480 at https://mmaglobal.com https://mmaglobal.com/documents/e-commerce-strategic-insights-vietnamese-shopper-and-travel-behaviors-2024#comments https://mmaglobal.com/documents/mma-global-indonesia-modern-marketing-reckoner-2024-report <div class="field field-name-field-document-thumbnail field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img class="img-responsive" src="https://mmaglobal.com/files/styles/document_thumbnail/public/mmaglobal.com/image/mma_indonesia_-_modern_marketing_reckoner_2024_page-0001_0.jpg?itok=J7JPZwj6" width="800" height="1131" alt="" /></div></div></div><div class="field field-name-field-document field-type-file field-label-hidden"><div class="field-items"><div class="field-item even"><span class="file"><img class="file-icon" alt="PDF icon" title="application/pdf" src="/modules/file/icons/application-pdf.png" /> <a href="https://mmaglobal.com/files/documents/mma_indonesia_modern_marketing_reckoner_2024.pdf" type="application/pdf; length=55708499" title="mma_indonesia_modern_marketing_reckoner_2024.pdf">MMA Indonesia Modern Marketing Reckoner 2024 Report</a></span></div></div></div><div class="field field-name-field-release-date field-type-datetime field-label-inline clearfix"><div class="field-label"><span uk-icon="icon: clock; ratio: 0.6"></span> Released:&nbsp;</div><div class="field-items"><div class="field-item even"><span class="date-display-single">November, 2024</span></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p><strong>The Modern Marketing Reckoner 2024 Report </strong>is a comprehensive resource to empower industry leaders with forward-looking strategies and scalable business solutions for 2025, leveraging new technologies and adapting to evolving consumer trends to reach ultimate business goals. By embracing the strategies and recommendations outlined in this report, companies can set themselves apart in a competitive market and lead with vision and agility. </p> <p>This report is enriched with relevant Indonesian data, insights, and an outlook on marketing and advertising, as it addresses the profound impact of digitization and the evolving digital economy, guiding the industry leaders to navigate and succeed in an ever-changing digital landscape.</p> </div></div></div><div class="field field-name-field-show-web-lead-members field-type-list-boolean field-label-hidden"><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-use-web-to-lead-form field-type-list-boolean field-label-hidden"><div class="field-items"><div class="field-item even">1</div></div></div><div class="field field-name-field-document-not-released field-type-list-boolean field-label-above"><div class="field-label">Document Not Released Yet:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-region field-type-taxonomy-term-reference field-label-inline clearfix"><div class="field-label"><span uk-icon="icon: world; ratio: 0.6;"></span> Region:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/regions/apac">APAC</a>, <a href="/regions/indonesia">Indonesia</a>, <a href="/regions/global">Global</a></div></div></div><div class="field field-name-field-interests field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/topics/b2b-marketing">B2B Marketing</a></div><div class="field-item odd"><a href="/topics/consumer-engagement">Consumer Engagement</a></div><div class="field-item even"><a href="/topics/customer-lifecycle">Customer Lifecycle</a></div><div class="field-item odd"><a href="/topics/cx-customer-experience">CX / Customer Experience</a></div><div class="field-item even"><a href="/topics/marketing-growth">Marketing Growth</a></div><div class="field-item odd"><a href="/topics/roi">ROI</a></div></div></div><div class="field field-name-field-categories field-type-taxonomy-term-reference field-label-above"><div class="field-label">Categories:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/categories/mma-research">MMA Research</a></div><div class="field-item odd"><a href="/categories/marketing-impact-productivity">Marketing Impact &amp; Productivity</a></div></div></div><div class="field field-name-field-redirect-immediately field-type-list-boolean field-label-above"><div class="field-label">Redirect Immediately:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-feature-type field-type-list-text field-label-above"><div class="field-label">Content Type:&nbsp;</div><div class="field-items"><div class="field-item even">Research</div></div></div><div class="mma-widgets-field mma-member-only-badge"></div> Wed, 13 Nov 2024 04:09:25 +0000 Beth Chandra Isfandari 45384 at https://mmaglobal.com https://mmaglobal.com/documents/mma-global-indonesia-modern-marketing-reckoner-2024-report#comments https://mmaglobal.com/documents/state-ai-marketing-germany-2024 <div class="field field-name-field-document-thumbnail field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img class="img-responsive" src="https://mmaglobal.com/files/styles/document_thumbnail/public/mmaglobal.com/image/state_of_ai.png?itok=jxbQ0QN-" width="800" height="481" alt="" /></div></div></div><div class="field field-name-field-document field-type-file field-label-hidden"><div class="field-items"><div class="field-item even"><span class="file"><img class="file-icon" alt="PDF icon" title="application/pdf" src="/modules/file/icons/application-pdf.png" /> <a href="https://mmaglobal.com/files/documents/state_of_ai_-_final.pdf" type="application/pdf; length=753998" title="state_of_ai_-_final.pdf">State of AI in Marketing in Germany 2024</a></span></div></div></div><div class="field field-name-field-release-date field-type-datetime field-label-inline clearfix"><div class="field-label"><span uk-icon="icon: clock; ratio: 0.6"></span> Released:&nbsp;</div><div class="field-items"><div class="field-item even"><span class="date-display-single">October, 2024</span></div></div></div><div class="field field-name-field-file-size field-type-text field-label-above"><div class="field-label"><span uk-icon="icon: database; ratio: 0.6;"></span> File Size:&nbsp;</div><div class="field-items"><div class="field-item even">8.06MB</div></div></div><div class="field field-name-taxonomy-vocabulary-17 field-type-taxonomy-term-reference field-label-above"><div class="field-label"><span uk-icon="icon: tag; ratio: 0.6;"></span> Keywords:&nbsp;</div><div class="field-items"><div class="field-item even"><span class="lineage-item lineage-item-level-0">2024</span></div><div class="field-item odd"><span class="lineage-item lineage-item-level-0">AI</span></div><div class="field-item even"><span class="lineage-item lineage-item-level-0">AI in marketing</span></div><div class="field-item odd"><span class="lineage-item lineage-item-level-0">DACH</span></div><div class="field-item even"><span class="lineage-item lineage-item-level-0">Europe</span></div><div class="field-item odd"><span class="lineage-item lineage-item-level-0">germany</span></div><div class="field-item even"><span class="lineage-item lineage-item-level-0">report</span></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p> </p> <p><meta charset="UTF-8" /></p> <p>Welcome to the <b>State of AI in Marketing in Germany</b> report, an in-depth exploration of how artificial intelligence (AI) is reshaping the marketing landscape in one of Europe’s leading economies. In partnership with Kantar, this report analyses current trends, challenges, and opportunities surrounding AI adoption in marketing across Germany.</p> <p>As businesses navigate today’s rapidly evolving digital environment, AI has become essential for staying competitive and driving innovation. Germany’s technological foundation provides a strong platform for the implementation of AI-driven marketing strategies. Our findings highlight AI’s pivotal role in improving customer experiences, personalising campaigns, and boosting operational efficiency.</p> <p>This report offers strategic insights and actionable recommendations to help organisations maximise their AI potential. By addressing key trends and challenges, we aim to equip marketers with the tools needed to fully embrace AI, ensuring long-term success in a fast-changing digital world. Explore with us the transformative power of AI in Germany’s marketing sector, and imagine a future where AI fuels more personalised, efficient, and impactful marketing.</p> </div></div></div><div class="field field-name-field-category field-type-taxonomy-term-reference field-label-above"><div class="field-label"><span uk-icon="icon: bookmark; ratio: 0.6;"></span> Education Section:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/taxonomy/term/2678">Benchmark Studies</a></div><div class="field-item odd"><a href="/taxonomy/term/2673">Guidelines</a></div><div class="field-item even"><a href="/taxonomy/term/4951">Research</a></div><div class="field-item odd"><a href="/taxonomy/term/4950">Trends Reports</a></div></div></div><div class="field field-name-field-show-web-lead-members field-type-list-boolean field-label-hidden"><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-use-web-to-lead-form field-type-list-boolean field-label-hidden"><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-document-not-released field-type-list-boolean field-label-above"><div class="field-label">Document Not Released Yet:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-region field-type-taxonomy-term-reference field-label-inline clearfix"><div class="field-label"><span uk-icon="icon: world; ratio: 0.6;"></span> Region:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/regions/europe">Europe</a>, <a href="/regions/dach">DACH</a></div></div></div><div class="field field-name-field-interests field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/topics/ai">AI</a></div><div class="field-item odd"><a href="/topics/attribution">Attribution</a></div><div class="field-item even"><a href="/topics/data">Data</a></div><div class="field-item odd"><a href="/topics/marketing-growth">Marketing Growth</a></div><div class="field-item even"><a href="/topics/roi">ROI</a></div></div></div><div class="field field-name-field-categories field-type-taxonomy-term-reference field-label-above"><div class="field-label">Categories:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/categories/mma-research">MMA Research</a></div><div class="field-item odd"><a href="/categories/marketing-organization-design">Marketing Organization &amp; Design</a></div></div></div><div class="field field-name-field-redirect-immediately field-type-list-boolean field-label-above"><div class="field-label">Redirect Immediately:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-feature-type field-type-list-text field-label-above"><div class="field-label">Content Type:&nbsp;</div><div class="field-items"><div class="field-item even">Report</div></div></div><div class="mma-widgets-field mma-member-only-badge"></div> Fri, 18 Oct 2024 15:22:23 +0000 Serkan Karaman 45302 at https://mmaglobal.com https://mmaglobal.com/documents/state-ai-marketing-germany-2024#comments https://mmaglobal.com/documents/state-ai-marketing-ai-trends-actionable-insight <div class="field field-name-field-document-thumbnail field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img class="img-responsive" src="https://mmaglobal.com/files/styles/document_thumbnail/public/mmaglobal.com/image/state_of_ai_in_marketing_01.07.jpg?itok=PPzNs2Zc" width="776" height="1036" alt="" /></div></div></div><div class="field field-name-field-document field-type-file field-label-hidden"><div class="field-items"><div class="field-item even"><span class="file"><img class="file-icon" alt="PDF icon" title="application/pdf" src="/modules/file/icons/application-pdf.png" /> <a href="https://mmaglobal.com/files/documents/state_of_ai_in_marketing_ai_trends_actionable_insight.pdf" type="application/pdf; length=9748441">state_of_ai_in_marketing_ai_trends_actionable_insight.pdf</a></span></div></div></div><div class="field field-name-field-release-date field-type-datetime field-label-inline clearfix"><div class="field-label"><span uk-icon="icon: clock; ratio: 0.6"></span> Released:&nbsp;</div><div class="field-items"><div class="field-item even"><span class="date-display-single">July, 2024</span></div></div></div><div class="field field-name-field-file-size field-type-text field-label-above"><div class="field-label"><span uk-icon="icon: database; ratio: 0.6;"></span> File Size:&nbsp;</div><div class="field-items"><div class="field-item even">9.29MB</div></div></div><div class="field field-name-taxonomy-vocabulary-17 field-type-taxonomy-term-reference field-label-above"><div class="field-label"><span uk-icon="icon: tag; ratio: 0.6;"></span> Keywords:&nbsp;</div><div class="field-items"><div class="field-item even"><span class="lineage-item lineage-item-level-0">2024</span></div><div class="field-item odd"><span class="lineage-item lineage-item-level-0">AI</span></div><div class="field-item even"><span class="lineage-item lineage-item-level-0">AI in marketing</span></div><div class="field-item odd"><span class="lineage-item lineage-item-level-0">apac</span></div><div class="field-item even"><span class="lineage-item lineage-item-level-0">report</span></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p>The "State of AI in Marketing 2024" report from MMA Global APAC, in collaboration with Punctuate.Inc provides an in-depth analysis of how businesses across the Asia-Pacific (APAC) region are embracing and adapting AI in their marketing strategies. Drawing from extensive survey data, this report explores the current state of AI adoption, the challenges faced by companies, and the innovative applications driving success.</p> <p>Key findings reveal that many businesses are at varying stages of AI adoption, with 36.96% in the experimentation phase and 36.02% in partial integration. These figures highlight the significant strides companies are taking towards leveraging AI to enhance their marketing efforts. However, the main obstacles to AI adoption include the need for skill and training (62.42%) and the high costs associated with AI technologies (31.06%). To overcome these challenges, the report emphasizes the importance of investing in workforce development and managing the financial aspects of AI integration.</p> <p>Moreover, the report highlights the substantial impact of AI in driving personalized consumer experiences, enhancing data analytics for better decision-making, and automating customer interactions. Specifically, 50.31% of respondents use AI for personalized recommendations, 57.45% leverage AI for customer insights and analytics, and 62.11% employ AI-powered chatbots to streamline customer service.</p> <p>Through detailed insights and practical examples, this report aims to guide marketers in effectively integrating AI into their strategies, driving sustainable development and competitive advantage in the dynamic APAC market.</p> </div></div></div><div class="field field-name-field-category field-type-taxonomy-term-reference field-label-above"><div class="field-label"><span uk-icon="icon: bookmark; ratio: 0.6;"></span> Education Section:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/taxonomy/term/2678">Benchmark Studies</a></div><div class="field-item odd"><a href="/taxonomy/term/2672">Educational Documents</a></div><div class="field-item even"><a href="/taxonomy/term/4950">Trends Reports</a></div></div></div><div class="field field-name-field-show-web-lead-members field-type-list-boolean field-label-hidden"><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-use-web-to-lead-form field-type-list-boolean field-label-hidden"><div class="field-items"><div class="field-item even">1</div></div></div><div class="field field-name-field-document-not-released field-type-list-boolean field-label-above"><div class="field-label">Document Not Released Yet:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-region field-type-taxonomy-term-reference field-label-inline clearfix"><div class="field-label"><span uk-icon="icon: world; ratio: 0.6;"></span> Region:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/regions/apac">APAC</a></div></div></div><div class="field field-name-field-interests field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/topics/ai">AI</a></div><div class="field-item odd"><a href="/topics/attribution">Attribution</a></div><div class="field-item even"><a href="/topics/data">Data</a></div><div class="field-item odd"><a href="/topics/marketing-growth">Marketing Growth</a></div><div class="field-item even"><a href="/topics/roi">ROI</a></div></div></div><div class="field field-name-field-categories field-type-taxonomy-term-reference field-label-above"><div class="field-label">Categories:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/categories/mma-research">MMA Research</a></div><div class="field-item odd"><a href="/categories/marketing-organization-design">Marketing Organization &amp; Design</a></div></div></div><div class="field field-name-field-redirect-immediately field-type-list-boolean field-label-above"><div class="field-label">Redirect Immediately:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-feature-type field-type-list-text field-label-above"><div class="field-label">Content Type:&nbsp;</div><div class="field-items"><div class="field-item even">Guide</div></div></div><div class="mma-widgets-field mma-member-only-badge"></div> Fri, 28 Jun 2024 01:08:19 +0000 Nam Nguyen 44461 at https://mmaglobal.com https://mmaglobal.com/documents/state-ai-marketing-ai-trends-actionable-insight#comments https://mmaglobal.com/documents/state-ai-marketing-vietnam-2024 <div class="field field-name-field-document-thumbnail field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img class="img-responsive" src="https://mmaglobal.com/files/styles/document_thumbnail/public/mmaglobal.com/image/state_of_ai_in_marketing_in_vietnam.png?itok=OYXhBd0X" width="800" height="450" alt="State of AI in Marketing in Vietnam" /></div></div></div><div class="field field-name-field-document field-type-file field-label-hidden"><div class="field-items"><div class="field-item even"><span class="file"><img class="file-icon" alt="PDF icon" title="application/pdf" src="/modules/file/icons/application-pdf.png" /> <a href="https://mmaglobal.com/files/documents/report_mma_x_decision_lab_-_ai_adoption_in_marketing_revised_26062024pm.pdf" type="application/pdf; length=8404754" title="report_mma_x_decision_lab_-_ai_adoption_in_marketing_revised_26062024pm.pdf">State of AI in marketing in Vietnam 2024</a></span></div></div></div><div class="field field-name-field-release-date field-type-datetime field-label-inline clearfix"><div class="field-label"><span uk-icon="icon: clock; ratio: 0.6"></span> Released:&nbsp;</div><div class="field-items"><div class="field-item even"><span class="date-display-single">June, 2024</span></div></div></div><div class="field field-name-field-file-size field-type-text field-label-above"><div class="field-label"><span uk-icon="icon: database; ratio: 0.6;"></span> File Size:&nbsp;</div><div class="field-items"><div class="field-item even">8.06MB</div></div></div><div class="field field-name-taxonomy-vocabulary-17 field-type-taxonomy-term-reference field-label-above"><div class="field-label"><span uk-icon="icon: tag; ratio: 0.6;"></span> Keywords:&nbsp;</div><div class="field-items"><div class="field-item even"><span class="lineage-item lineage-item-level-0">AI</span></div><div class="field-item odd"><span class="lineage-item lineage-item-level-0">AI in marketing</span></div><div class="field-item even"><span class="lineage-item lineage-item-level-0">report</span></div><div class="field-item odd"><span class="lineage-item lineage-item-level-0">vietnam</span></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p>Welcome to the "State of AI in Marketing in Vietnam" report, a comprehensive look at how Artificial Intelligence (AI) is transforming marketing in one of Southeast Asia’s most dynamic markets. Produced by MMA Global and Decision Lab, this report explores current practices, challenges, and future opportunities in AI marketing adoption in Vietnam.</p> <p>In today’s fast-paced digital era, AI integration is essential for business growth and competitiveness. Vietnam’s technological readiness positions it well for AI-driven marketing strategies. Our research underscores AI's crucial role in enhancing customer insights, personalizing marketing, and driving growth.</p> <p>This report provides strategic guidance, offering insights and recommendations to help businesses effectively integrate AI. By addressing key trends and challenges, we aim to equip marketers with the knowledge to leverage AI fully, ensuring their success in a continually evolving digital landscape. Join us in exploring the transformative impact of AI on Vietnam's marketing sector, and envision a future where AI leads to more efficient, personalized, and impactful marketing.</p> </div></div></div><div class="field field-name-field-category field-type-taxonomy-term-reference field-label-above"><div class="field-label"><span uk-icon="icon: bookmark; ratio: 0.6;"></span> Education Section:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/taxonomy/term/2678">Benchmark Studies</a></div><div class="field-item odd"><a href="/taxonomy/term/2672">Educational Documents</a></div><div class="field-item even"><a href="/taxonomy/term/4950">Trends Reports</a></div></div></div><div class="field field-name-field-show-web-lead-members field-type-list-boolean field-label-hidden"><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-use-web-to-lead-form field-type-list-boolean field-label-hidden"><div class="field-items"><div class="field-item even">1</div></div></div><div class="field field-name-field-document-not-released field-type-list-boolean field-label-above"><div class="field-label">Document Not Released Yet:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-region field-type-taxonomy-term-reference field-label-inline clearfix"><div class="field-label"><span uk-icon="icon: world; ratio: 0.6;"></span> Region:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/regions/apac">APAC</a>, <a href="/regions/vietnam">Vietnam</a></div></div></div><div class="field field-name-field-interests field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/topics/ai">AI</a></div><div class="field-item odd"><a href="/topics/attribution">Attribution</a></div><div class="field-item even"><a href="/topics/data">Data</a></div><div class="field-item odd"><a href="/topics/marketing-growth">Marketing Growth</a></div><div class="field-item even"><a href="/topics/roi">ROI</a></div></div></div><div class="field field-name-field-categories field-type-taxonomy-term-reference field-label-above"><div class="field-label">Categories:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/categories/mma-research">MMA Research</a></div><div class="field-item odd"><a href="/categories/marketing-organization-design">Marketing Organization &amp; Design</a></div></div></div><div class="field field-name-field-redirect-immediately field-type-list-boolean field-label-above"><div class="field-label">Redirect Immediately:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-feature-type field-type-list-text field-label-above"><div class="field-label">Content Type:&nbsp;</div><div class="field-items"><div class="field-item even">Guide</div></div></div><div class="mma-widgets-field mma-member-only-badge"></div> Tue, 25 Jun 2024 08:22:33 +0000 Nam Nguyen 44430 at https://mmaglobal.com https://mmaglobal.com/documents/state-ai-marketing-vietnam-2024#comments https://mmaglobal.com/research/time-double-down-connected-tv-advertising <div class="field field-name-field-teaser-image field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img src="https://mmaglobal.com/files/images/roi-genome-social-post_1200x1200.png" width="1200" height="1200" alt="" /></div></div></div><div class="field field-name-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h4><a href="/research/time-double-down-connected-tv-advertising">Time to Double-Down on Connected TV Advertising</a></h4></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p>Television audiences are evolving and broad-reach advertising from linear TV does not have the same impact it once did. In 2023, Connected TV (CTV) penetration reached an all-time high, with 88% of households having at least one CTV device. But even with CTV penetration, brands are underutilizing CTV as an advertising channel, missing a wealth of opportunity, data, and targeting capabilities to reach audiences.</p> <p>Our latest <strong>ROI Genome Flash</strong> highlights the impact CTV advertising can have and how to take full advantage.</p> <p>Access the Flash to learn more about:</p> <ul><li>The growth of connected TV and streaming video</li> <li>Opportunities and considerations for scaling connected TV ads</li> <li>Why CTV ads measurement requires a commercial view</li> </ul></div></div></div><div class="nopremium-message"><div class="well"> <h4>Log in with your MMA membership to gain full access to member research.</h4> <p><strong>Interested in becoming an MMA member? <a href="/join-the-mma">Click here</a>.</strong></p> <div id="block-user-login--2" class="block block-user"> <div class="content"> <form action="/taxonomy/term/5147/feed?destination=taxonomy/term/5147/feed" method="post" id="user-login-form" accept-charset="UTF-8"><div><div class="form-item form-item-name form-type-textfield form-group"><label for="edit-name--2">Company Email Address <span class="form-required" title="This field is required.">*</span></label> <input type="text" id="edit-name--2" name="name" value="" size="15" maxlength="60" class="form-text required" /><div class="description form-description"><strong>Don’t have a login? <a href="/user/check-membership" target="_blank">Check if your company is an MMA member</a>.</strong></div></div><div class="form-item form-item-pass form-type-password form-group"><label for="edit-pass--2">Password <span class="form-required" title="This field is required.">*</span></label> <input type="password" id="edit-pass--2" name="pass" size="15" maxlength="128" class="form-text required" /><div class="description form-description"><a href="/user/password">Forgot your password?</a></div></div><div class="item-list"><ul><li class="first"><a href="/user/register" title="Create a new user account.">Create new account</a></li> <li class="last"><a href="/user/password" title="Request new password via e-mail.">Request new password</a></li> </ul></div><input type="hidden" name="form_build_id" value="form-QbaDjSaLgfpEXvPyJxYlXqr4966fuxzw96kN_ZIzqKc" /><input type="hidden" name="form_id" value="user_login_block" /><div class="edit-ulb7-wrapper"><div class="form-item form-item-ulb7 form-type-textfield form-group"><label for="edit-ulb7--2">ulb7</label> <input type="text" id="edit-ulb7--2" name="ulb7" value="" size="20" maxlength="128" class="form-text" /><div class="description form-description">To prevent automated spam submissions leave this field empty.</div></div></div><div class="form-actions form-wrapper" id="edit-actions--3"><input type="submit" id="edit-submit--3" name="op" value="Log in" class="form-submit" /></div></div></form> </div> </div> <p>If your company is an MMA member and you need log-in information, please email <a href="mailto:membership@mmaglobal.com">membership@mmaglobal.com</a>.</p> </div></div><div class="mma-widgets-field mma-content-type-label">Research</div><div class="mma-widgets-field mma-member-submitter-label"></div><div class="mma-widgets-field mma-member-only-badge"><div class="member-only-icon"><h5 class="mma mma-white mma-small">Members Only</h5></div></div> Tue, 30 Apr 2024 15:40:47 +0000 anja.orthmann_155548 43835 at https://mmaglobal.com https://mmaglobal.com/research/time-double-down-connected-tv-advertising#comments https://mmaglobal.com/documents/aligning-engagement-metrics-advertising <div class="field field-name-field-document-thumbnail field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img class="img-responsive" src="https://mmaglobal.com/files/styles/document_thumbnail/public/mmaglobal.com/image/aligning_engagement_metrics_in_advertising.png?itok=mTM2gSBd" width="800" height="410" alt="" /></div></div></div><div class="field field-name-field-document field-type-file field-label-hidden"><div class="field-items"><div class="field-item even"><span class="file"><img class="file-icon" alt="PDF icon" title="application/pdf" src="/modules/file/icons/application-pdf.png" /> <a href="https://mmaglobal.com/files/documents/mma_-_aligning_engagement_metrics_in_advertising_2304.pdf" type="application/pdf; length=4023848">mma_-_aligning_engagement_metrics_in_advertising_2304.pdf</a></span></div></div></div><div class="field field-name-field-release-date field-type-datetime field-label-inline clearfix"><div class="field-label"><span uk-icon="icon: clock; ratio: 0.6"></span> Released:&nbsp;</div><div class="field-items"><div class="field-item even"><span class="date-display-single">April, 2024</span></div></div></div><div class="field field-name-taxonomy-vocabulary-17 field-type-taxonomy-term-reference field-label-above"><div class="field-label"><span uk-icon="icon: tag; ratio: 0.6;"></span> Keywords:&nbsp;</div><div class="field-items"><div class="field-item even"><span class="lineage-item lineage-item-level-0">metrics</span></div><div class="field-item odd"><span class="lineage-item lineage-item-level-0">report</span></div><div class="field-item even"><span class="lineage-item lineage-item-level-0">vietnam</span></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p>In the dynamic realm of digital advertising, the Modern Marketing Association (MMA) embarked on a pioneering project with the aim to standardize engagement metrics—a keystone for evaluating campaign effectiveness and ensuring equitable evaluation of awards entries. This comprehensive guide captures the journey of the Engagement Metrics Project from its ambitious beginnings to its pivot – a pragmatic decision made in the face of the industry's complex digital ecosystem particularly with video metrics. Herein, we present the findings, challenges, and the MMA's strategic recommendations for aligning engagement metrics with business objectives, thus enabling a fair and consistent benchmarking across the advertising landscape.</p> </div></div></div><div class="field field-name-field-category field-type-taxonomy-term-reference field-label-above"><div class="field-label"><span uk-icon="icon: bookmark; ratio: 0.6;"></span> Education Section:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/taxonomy/term/2678">Benchmark Studies</a></div><div class="field-item odd"><a href="/taxonomy/term/4952">Creative Effectiveness</a></div><div class="field-item even"><a href="/taxonomy/term/2672">Educational Documents</a></div><div class="field-item odd"><a href="/taxonomy/term/2676">Perspectives</a></div></div></div><div class="field field-name-field-show-web-lead-members field-type-list-boolean field-label-hidden"><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-use-web-to-lead-form field-type-list-boolean field-label-hidden"><div class="field-items"><div class="field-item even">1</div></div></div><div class="field field-name-field-document-not-released field-type-list-boolean field-label-above"><div class="field-label">Document Not Released Yet:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-region field-type-taxonomy-term-reference field-label-inline clearfix"><div class="field-label"><span uk-icon="icon: world; ratio: 0.6;"></span> Region:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/regions/apac">APAC</a>, <a href="/regions/vietnam">Vietnam</a>, <a href="/regions/global">Global</a></div></div></div><div class="field field-name-field-interests field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/topics/consumer-engagement">Consumer Engagement</a></div><div class="field-item odd"><a href="/topics/creative-effectiveness">Creative Effectiveness</a></div><div class="field-item even"><a href="/topics/data">Data</a></div><div class="field-item odd"><a href="/topics/marketing-growth">Marketing Growth</a></div><div class="field-item even"><a href="/topics/roi">ROI</a></div></div></div><div class="field field-name-field-categories field-type-taxonomy-term-reference field-label-above"><div class="field-label">Categories:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/categories/mma-research">MMA Research</a></div><div class="field-item odd"><a href="/categories/marketing-organization-design">Marketing Organization &amp; Design</a></div></div></div><div class="field field-name-field-redirect-immediately field-type-list-boolean field-label-above"><div class="field-label">Redirect Immediately:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-feature-type field-type-list-text field-label-above"><div class="field-label">Content Type:&nbsp;</div><div class="field-items"><div class="field-item even">Guide</div></div></div><div class="mma-widgets-field mma-member-only-badge"></div> Mon, 15 Apr 2024 07:57:58 +0000 Nam Nguyen 43750 at https://mmaglobal.com https://mmaglobal.com/documents/aligning-engagement-metrics-advertising#comments https://mmaglobal.com/articles/performance-affiliate-and-content-marketing-2024-horizon-founders-perspective <h5>January 4, 2024</h5><h5>Submitted by Shisham Digital</h5><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p><span><span>As the dawn of a New Year unfolds, founders and entrepreneurs find themselves at the precipice of innovation and evolution. The landscape of marketing is ever shifting, evolving, demanding a keen eye for emerging trends and a proactive approach to stay ahead of the curve. </span></span></p> <p><span><span>In the realm of performance and content marketing, the winds of change are blowing strong, and as the founder of a dynamic enterprise, it is imperative to not only ride these winds but also harness their power for unprecedented success. </span></span></p> <p><span><span>I hope 2024 brings in deeper depth in the way we approach each day. Today I am sharing my lens and perspective around the <b>top ten </b>trends in 2024 and nuanced secrets (well, more of tactics) that may elude the casual observer.</span></span></p> <p><b><span><span>1. The Rise of Omnichannel Experiences</span></span></b></p> <p><span><span>In an era where consumer touchpoints are diverse and scattered across a multitude of platforms, the importance of delivering a seamless omnichannel experience cannot be overstated. However, the nuance lies not just in being present on multiple channels but in understanding the unique dynamics of each platform. As a founder, investing time and resources into comprehensive market research is key. Uncover the behavioural nuances of your target audience on each platform, and tailor your message accordingly. </span></span></p> <p><span><span>The secret here is not in mere presence but in crafting a cohesive narrative that seamlessly transcends channels, creating a unified brand experience.</span></span></p> <p><b><span><span>2. AI-Powered Personalization Beyond the Basics</span></span></b></p> <p><span><span>Personalization has been a buzzword for quite some time, but in 2024, it's not just about addressing your customers by their first name in an email. The nuance lies in leveraging artificial intelligence (AI) to deliver hyper-personalized content and experiences. Founders must explore the power of algorithms that analyze vast datasets to predict individual customer preferences. Uncover the subtle behaviours and patterns that might go unnoticed.</span></span></p> <p><span><span>The secret is not just in personalization but in predicting what your customers want before they even express it.</span></span></p> <p><b><span><span>3. Micro-Influencers: The Unseen Force</span></span></b></p> <p><span><span>In the world of affiliate marketing, influencers have long been the driving force behind brand endorsements. However, the nuance lies in recognizing the power of micro-influencers. While macro-influencers may have a broader reach, micro-influencers often boast higher engagement rates and deeper connections with niche audiences. Consider cultivating relationships with these hidden gems. </span></span></p> <p><span><span>The secret is in the authenticity and credibility that micro-influencers bring to the table and not merely in the size of the following.</span></span></p> <p><b><span><span>4. The Emergence of Niche Communities</span></span></b></p> <p><span><span>Content marketing is evolving beyond generic blog posts and social media updates. The nuance lies in tapping into niche communities that resonate with your brand's values. These communities may not always be obvious, and it demands foresight to identify and engage with them. For instance, Dive deep into forums, subreddits, and other online spaces where your target audience congregates. </span></span></p> <p><span><span>The tactic is in understanding the unique language, concerns, and aspirations of these communities, allowing your content to strike a chord that resonates on a profound level.</span></span></p> <p><b><span><span>5. Interactive Content: Beyond the Click</span></span></b></p> <p><span><span>In a world inundated with content, merely securing clicks is no longer enough. The secret in content marketing lies in creating interactive experiences that captivate and engage. Whether it's quizzes, polls, or augmented reality applications, the nuance is in transforming passive consumers into active participants. Invest in tools and technologies that enable interactive content creation. </span></span></p> <p><span><span>Here the secret is not just in grabbing attention but in fostering a two-way dialogue that builds a meaningful connection.</span></span></p> <p><b><span><span>6. SEO and E-A-T: Expertise, Authoritativeness, Trustworthiness</span></span></b></p> <p><span><span>In the realm of content marketing, the nuances of SEO are continually evolving. In 2024, the spotlight is on E-A-T. Search engines are becoming increasingly adept at evaluating the credibility of content creators. The tactic here is not just in optimizing for keywords but in establishing your brand as an authority in your industry. My take is, focus on creating content that showcases expertise and fosters trust. The nuance is in understanding that SEO is not a one-time effort but an ongoing commitment to delivering valuable, credible content.</span></span></p> <p><b><span><span>7. The Power of User-Generated Content: Authenticity Unleashed</span></span></b></p> <p><span><span>In the dynamic realm of content marketing, user-generated content (UGC) has emerged as a potent force. Beyond scripted narratives and meticulously curated campaigns, the secret lies in harnessing the authenticity that arises when your audience becomes active contributors. Encourage your customers to share their experiences through reviews, testimonials, and even creative expressions related to your brand. The thing here is not just in showcasing your product but in letting the genuine voices of your satisfied customers become ambassadors for your brand. UGC builds trust and connection, transforming your audience into a community that actively participates in shaping your brand's narrative.</span></span></p> <p><b><span><span>8. Video Content Evolution: From Entertainment to Education</span></span></b></p> <p><span><span>The evolution of video content is a trend that continues to redefine the landscape of performance marketing. While high-quality production and engaging storytelling remain essential, the nuance lies in recognizing the shift towards educational content. Consider leveraging video not just for entertainment but as a powerful tool for imparting knowledge. Educational content not only positions your brand as an authority but also provides tangible value to your audience. The secret here is not just in creating visually appealing videos but in delivering content that informs, educates, and solves problems.</span></span></p> <p><b><span><span>9.Sustainable Marketing Practices: Commitment</span></span></b></p> <p><span><span>In an age where environmental consciousness is a driving force behind consumer choices, sustainability has become a crucial consideration for founders. However, the thought lies not just in adopting green practices but in authentically integrating sustainability into your marketing strategy. Consumers can discern between superficial greenwashing and genuine commitment to environmental responsibility. The nuance is in transparently communicating your brand's sustainable practices, whether it's eco-friendly packaging, ethical sourcing, or carbon-neutral operations. Founders who authentically embrace sustainability as a core value will find themselves resonating with an increasingly conscientious consumer base.</span></span></p> <p><b><span><span>10. Embracing Micro-Moments: Decisive Touchpoints</span></span></b></p> <p><span><span>Micro-moments, those fleeting instances when consumers turn to their devices to act on a need, represent pivotal touchpoints in performance marketing. Understanding and capitalizing on these moments when consumers make quick decisions is a key. In my opinion, craft content that aligns with these micro-moments, providing immediate value and influencing decisions in real-time. The secret is not just in being present but in being relevant and useful in those critical seconds when a consumer is ready to decide.</span></span></p> <p> </p> <p><span><span>In conclusion, the world of performance marketing, affiliate marketing, and content marketing in 2024 is going to be more interesting tapestry, each with its unique nuances. Embracing what matters to your business in a futuristic outlook will definitely help.</span></span></p> <p><span><span>The journey into this new year is not just about adapting to change but about actively shaping the narrative of your brand in a landscape that is both dynamic and full of potential. May our ventures be guided by insight, innovation, and an unwavering commitment to excellence in the ever-evolving world of marketing and wishing 2024 be a testament of our resilience, innovation, and unwavering commitment to shape the future of marketing.</span></span></p> <p><span><span>--------------</span></span></p> <p> </p> <p><i><span><span>Shashi Bhushan Singh</span></span></i></p> <p><i><span><span>Founder &amp; Director</span></span></i></p> <p><i><span><span>Shisham Digital</span></span></i></p> <p><a href="https://www.linkedin.com/company/shisham-digital-media-pvt-ltd/mycompany/"><i><span>https://www.linkedin.com/company/shisham-digital-media-pvt-ltd/mycompany/</span></i></a></p> <p><a href="https://www.linkedin.com/in/shashi-bhushan-singh-1958a59/"><i><span>https://www.linkedin.com/in/shashi-bhushan-singh-1958a59/</span></i></a></p></div></div></div><div class="field field-name-field-images field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img class="img-responsive" src="https://mmaglobal.com/files/styles/large/public/images/shashi_new_image_.jpg?itok=0RiUuKLb" width="480" height="472" alt="" /></div></div></div><div class="field field-name-field-region field-type-taxonomy-term-reference field-label-above"><div class="field-label"><span uk-icon="icon: world; ratio: 0.6;"></span> Region:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/regions/global">Global</a></div></div></div><div class="field field-name-field-tags field-type-taxonomy-term-reference field-label-above"><div class="field-label">Content Tags:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/tags/performance-marketing">performance marketing</a></div><div class="field-item odd"><a href="/tags/content-marketing">content marketing</a></div><div class="field-item even"><a href="/tags/affiliate">affiliate</a></div><div class="field-item odd"><a href="/tags/2024-marketing">2024 marketing</a></div><div class="field-item even"><a href="/tags/trends">trends</a></div></div></div><div class="field field-name-field-interests field-type-taxonomy-term-reference field-label-above"><div class="field-label">Topics:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/topics/consumer-engagement">Consumer Engagement</a></div><div class="field-item odd"><a href="/topics/content-marketing">Content Marketing</a></div><div class="field-item even"><a href="/topics/data">Data</a></div><div class="field-item odd"><a href="/topics/roi">ROI</a></div><div class="field-item even"><a href="/topics/social-media">Social Media</a></div></div></div><div class="mma-widgets-field mma-content-type-label">Article</div><div class="mma-widgets-field mma-member-submitter-label"></div><div class="mma-widgets-field mma-member-only-badge"></div> Thu, 04 Jan 2024 08:00:03 +0000 ankoordasguupta_167897 43175 at https://mmaglobal.com https://mmaglobal.com/articles/performance-affiliate-and-content-marketing-2024-horizon-founders-perspective#comments