Veri Olgunluğu Raporu 25 | Türkiye

Serkan Karaman — Tue, 17 Feb 2026 06:26:04 +0000

data_maturity_tr_25.pdf

Released:

February, 2026

File Size:

8.06MB

Keywords:

MMA MEA

Türkiye

report

Bu rapor, Türkiye’deki kurumların veri olgunluğunu uçtan uca değerlendirerek mevcut durumun gerçekçi bir fotoğrafını çıkarıyor; veri stratejisi, yönetişim, altyapı, analitik/AI yetkinlikleri ve organizasyonel sahiplenme gibi boyutlarda güçlü yönler ile kritik boşlukları ortaya koyuyor. Raporda ayrıca sektörel eğilimler ve en iyi uygulama örnekleri üzerinden “veriyle büyüme” için pratik bir yol haritası sunuluyor; ekiplerin ortak bir dilde konuşmasını sağlayarak önceliklendirme, yatırımları doğru yapılandırma ve ölçülebilir ilerleme takibini mümkün kılıyor.

ENG
This report provides a realistic snapshot of organizations’ data maturity in Turkey through an end-to-end assessment, highlighting strengths and critical gaps across dimensions such as data strategy, governance, infrastructure, analytics/AI capabilities, and organizational ownership. It also offers a practical roadmap for “growth through data” based on sector trends and best practices, enabling teams to speak a common language, prioritize actions, structure investments correctly, and track measurable progress.

Education Section:

Benchmark Studies

Research

Document Not Released Yet:

Region:

MEA, Türkiye

Data

Marketing Growth

Marketing Organization

Categories:

MMA Research

Attribution & Data

Redirect Immediately:

Content Type:

Report

Marketing Arena:

Data + CX

Knowledge Center

DATT - Data + CX Think Tank

MMAGlobal — Fri, 13 Nov 2020 18:00:09 +0000

What is DATT?

Watch the video introduction by
Greg Stuart, CEO of MMA Global

Click to Play Video

Data is a significant part of the marketing budget and has increased in strategic importance. However, the data ecosystem is in state of rapid change with constantly changing dynamics and increased regulation.

DATT’s Mission

DATT is a Community dedicated to building exceptional customer experiences, the marketing strategy with the strongest evidence for delivering financial outcomes, supported by touchpoint data mastery, proven by experiments, and powered by AI.

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Features:

Feature:

Data maturity 2023 – Two years later.

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CX Maturity Assessment

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State of Data Privacy

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State of Generative AI in Marketing

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State of AI in Digital transformation - MMA's CDO Benchmarking Study

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The State of AI in Marketing and CX

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Changes Are Coming. Are Marketers Ready?

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DATA Maturity Assessment

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1-1 (Full Size Feature)

Tagline:

Helping brand marketers apply data with greater confidence resulting in better marketing outcomes and greater business impact

Mission Statement:

Primary Color:

#00904C

Category:

Think Tanks

DATT

Data + CX

Challenges Tackled:

Quantifying the value of data to marketing

Turning CMOs into CX Officers

Think_tank

MMA / Marketing + Media Alliance - Data + CX

Veri Olgunluğu Raporu 25 | Türkiye

DATT - Data + CX Think Tank

What is DATT?

Watch the video introduction by Greg Stuart, CEO of MMA Global

DATT’s Mission

Watch the video introduction by
Greg Stuart, CEO of MMA Global