MMA / Marketing + Media Alliance

MMA Creative Summit 2026

Nam Nguyen — Fri, 27 Feb 2026 09:04:40 +0000

MMA Creative Summit 2026

Theme: Powering Growth
Tagline: Advance Market Leadership

Who should join:

Brand and agency creative leaders
CMOs and Creative Directors
Content, social, and strategy leads
Creators and cultural voices
Creative platform and MarTech partners

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View SMARTIES DACH Rules and Guidelines

MMAGlobal — Thu, 26 Feb 2026 18:26:36 +0000

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Run Date:

Thursday, February 26, 2026 - 1:30pm EST to Wednesday, May 27, 2026 - 1:30pm EDT

2026 TURKIYE Webinar - Perakende Medya'da Özel Günler, Özel Stratejiler

Bulent Doruker — Thu, 26 Feb 2026 12:12:45 +0000

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The State of Brand Marketing Accountability

MMAGlobal — Wed, 25 Feb 2026 04:22:36 +0000

Thursday, March 19, 2026 - 12:00pm to 1:00pm EDT

Region:

Global

The question isn’t whether to measure brand. It’s whether you can afford not to.

Marketers are often under pressure to defend brand marketing investments, but don’t always have the measurement methods to really “prove it.” In this webinar, we will share new findings on what separates Brand Accountable organizations from those that are Brand Vulnerable—and how to strengthen your ability to defend (and grow) brand investment.

Hear how brand marketing leaders use measurement insights in planning and budget conversations.

What you’ll learn

Where brand vs. performance budgeting is heading -- and what that means for long-term growth
Why confidence in brand measurement is a defining factor in budget vulnerability
What Brand Accountable teams do differently (including how they use measurement to defend or increase brand budget)
How to improve Marketing + Finance alignment around brand ROI and decision-making

Key findings we’ll unpack

Many teams report being “balanced,” but budgets are shifting more toward performance
Few senior marketers say they’re very confident in their brand measurement strategy, creating risk when scrutiny increases
The top capability marketers say they need: linking brand metrics to sales/business outcomes

Marketers who’ve invested in measurement capability are much more likely to be planning budget increases, and much more likely to protect brand in a downturn.

Speakers:

Vassilis Bakopoulos

SVP – Head of Industry Research

Marketing + Media Alliance

Jim O’Brien

CMO, Business Insurance

The Travelers Companies, Inc.

Rose Stark

VP, Brand Marketing and Creative

Choice Hotels International

Ben Eddy

Head of Marketing Analytics

Ally Bank

Christine Schrader

VP of Strategic Innovation

Wpromote

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MMA CONNECT CANNES | 24 JUNE 2026

Bulent Doruker — Tue, 24 Feb 2026 07:23:08 +0000

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MMA AI Adoption Study 25 | South Africa

Serkan Karaman — Mon, 23 Feb 2026 22:26:53 +0000

mma_ai_adoption_kantar-south_africa_orj.pdf

Released:

February, 2026

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8.06MB

Keywords:

2025

MMA MEA

Sub-Sahara

report

MMA AI Adoption Study 25 | South Africa, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in South Africa are adopting AI across Marketing and Customer Experience (CX). The study is based on interviews with CMOs and senior marketing executives and examines AI awareness and adoption stages, priority use cases, measurable goals, how impact is measured, and the organizational conditions enabling progress, including leadership readiness, culture, governance, obstacles, and talent development plans.

Education Section:

Benchmark Studies

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MEA, South Africa, Sub-Sahara

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MMA Research

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MMA AI Adoption Study 25 | MENA

Serkan Karaman — Mon, 23 Feb 2026 22:23:45 +0000

mma_ai_adoption_kantar-mena_orj.pdf

Released:

February, 2026

File Size:

8.06MB

Keywords:

KSA

MENA

MMA MEA

Saudi Arabia

report

MMA AI Adoption Study 25 | MENA, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in MENA are adopting AI across Marketing and Customer Experience (CX). The study is based on interviews with CMOs and senior marketing executives and examines AI awareness and adoption stages, priority use cases, measurable goals, how impact is measured, and the organizational conditions enabling progress, including leadership readiness, culture, governance, obstacles, and talent development plans.

Education Section:

Benchmark Studies

Research

Document Not Released Yet:

Region:

MEA, KSA, MENA, Qatar

Marketing Organization

Categories:

MMA Research

Marketing Organization & Design

Think Tanks

ALC

Research & Insights

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CALL FOR JURY NOMINATIONS | 2026 SMARTIES AWARDS MENA

Bulent Doruker — Mon, 23 Feb 2026 10:43:33 +0000

SMARTIES™ MENA AWARDS: CALL FOR JURY NOMINATIONS

The SMARTIES™ MENA Awards celebrate marketing excellence that delivers measurable business growth, innovation, and purpose-driven impact across the Middle East and North Africa.

Bringing together one of the most dynamic and fast-evolving marketing ecosystems in the Middle East and North Africa, the SMARTIES™ MENA Awards program recognises the work that is shaping the future of modern marketing across diverse markets, cultures, and consumer landscapes within the region.

Our jury plays a critical role in identifying and honouring the campaigns that set new benchmarks for effectiveness and innovation.

Why Join the SMARTIES™ MENA Awards Judging Programme?

Regional Recognition
Be recognised and featured across MMA and SMARTIES™ platforms as a trusted leader in marketing effectiveness and innovation at a regional level.

Exclusive Regional Access
Evaluate some of the most impactful campaigns from leading brands, agencies, and media owners across MENA, spanning multiple cultures, markets, and consumer behaviours.

Professional Growth & Peer Exchange
Sharpen your strategic judgement, engage with bold and diverse thinking, and connect with senior marketing leaders from across the region.

Your expertise will not only help spotlight the strongest work in MENA but also position you as a thought leader contributing to the evolution of marketing on a regional stage.

For further details or to nominate yourself or a colleague, please contact mena.team@mmaglobal.com .

Nominator Information

First Name *

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Title *

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Pre-Screening Jury

Final Jury

What category does their experience and expertise align with? *

Purpose-Driven Marketing

Impact Marketing (previously Marketing Impact)

Media and Growth (previously Impact Media)

Creative & Innovation Impact (previously Emerging Tech / AI in Marketing / Creative)

Has the nominee judges SMARTIES AWARDS or another marketing awards programme ?

Yes

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Apply/Nominate - SMARTIES Europe/DACH Screening Council 2026

Laura Coyle — Wed, 18 Feb 2026 15:43:16 +0000

The MMA SMARTIES awards are the world’s only innovation award that recognizes the best modern marketing campaigns and solutions that drive business impact. MMA Global is committed to celebrating and honouring the teams and the talent who are blazing new trails, as well as educating the broader marketplace.

As a member of the screening council, you will join an esteemed panel of experts, leaders, and innovators from the marketing industry who will evaluate the MMA SMARTIES awards entries. We value your time and expertise and will only ask for what is essential to ensure a high-quality judging process.

We believe your expertise and insights would be invaluable in helping us identify and recognise excellence in modern marketing campaigns and solutions.

Key Dates and Information:

The online screening will be conducted from September 18 to October 1.
Note: To ensure fairness and objectivity, you will not be able to judge your company’s campaigns if your company is a participant of the SMARTIES program.

Criteria:

Screening Council Panel Criteria / Designation: Chairpersons, Directors, C-level Executives, GM’s and Founders/Co-Founders and Head of Departments – From across industries.
Minimum 10 years’ experience in the Advertising & Marketing Industry with deep knowledge & expertise of the Global, Regional and/or Local Industries.
Dedication & Commitment of Time, Effort and Engagement / Media – including use of personal social to promote MMA Smarties and your engagement with the program.
Objectivity and impartiality are key for the entire Screening Council. Each should be free from any conflicts of interest and must evaluate entries objectively and impartially, based solely on their merits.
Final selection will be decided by the advisory council and the MMA Global team.

First Name *

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This number will be used to contact you over WhatsApp for the SMARTIES messages.

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Assistant's Email

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Have you judged for the SMARTIES in the past? *

Yes

Which Program would you like to participate in? (Past Pre-screeners would get preference for the global and Europe screening process) *

GLOBAL

EUROPE

DACH

The pre-screener is obligated to evaluate a minimum of 45 submissions for each programme. If you select 2 markets, e.g., Europe and DACH, you would be screening 45 entries per market. By accepting this role, you are committing to dedicate sufficient time to thoroughly review the specified number of entries for each programme.

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Archived Case Studies from MMA and ANA

MMAGlobal — Tue, 17 Feb 2026 13:27:22 +0000

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