MMA / Marketing + Media Alliance - South Africa https://mmaglobal.com/taxonomy/term/8506 en MMA AI Adoption Study 25 | MEA https://mmaglobal.com/documents/mma-ai-adoption-study-25-mea <div class="field field-name-field-document-thumbnail field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img class="img-responsive" src="https://mmaglobal.com/files/styles/document_thumbnail/public/mmaglobal.com/image/mma_ai_adoption_kantar_003.odp_.jpg?itok=ZR4jmUCy" width="800" height="450" alt="" /></div></div></div><div class="field field-name-field-document field-type-file field-label-hidden"><div class="field-items"><div class="field-item even"><span class="file"><img class="file-icon" alt="PDF icon" title="application/pdf" src="/modules/file/icons/application-pdf.png" /> <a href="https://mmaglobal.com/files/documents/mma_ai_adoption_kantar_003.odp_.pdf" type="application/pdf; length=20652434">mma_ai_adoption_kantar_003.odp_.pdf</a></span></div></div></div><div class="field field-name-field-release-date field-type-datetime field-label-inline clearfix"><div class="field-label"><span uk-icon="icon: clock; ratio: 0.6"></span> Released:&nbsp;</div><div class="field-items"><div class="field-item even"><span class="date-display-single">February, 2026</span></div></div></div><div class="field field-name-field-file-size field-type-text field-label-above"><div class="field-label"><span uk-icon="icon: database; ratio: 0.6;"></span> File Size:&nbsp;</div><div class="field-items"><div class="field-item even">8.06MB</div></div></div><div class="field field-name-taxonomy-vocabulary-17 field-type-taxonomy-term-reference field-label-above"><div class="field-label"><span uk-icon="icon: tag; ratio: 0.6;"></span> Keywords:&nbsp;</div><div class="field-items"><div class="field-item even"><span class="lineage-item lineage-item-level-0">2025</span></div><div class="field-item odd"><span class="lineage-item lineage-item-level-0">AI</span></div><div class="field-item even"><span class="lineage-item lineage-item-level-0">MENA</span></div><div class="field-item odd"><span class="lineage-item lineage-item-level-0">MMA MEA</span></div><div class="field-item even"><span class="lineage-item lineage-item-level-0">South Africa</span></div><div class="field-item odd"><span class="lineage-item lineage-item-level-0">Türkiye</span></div><div class="field-item even"><span class="lineage-item lineage-item-level-0">report</span></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p><strong data-end="346" data-start="322">MMA AI Adoption Study 25 | MEA</strong> is a joint study by <strong data-end="393" data-start="367">MMA Academy and Kantar</strong> <strong>Insight</strong> exploring how organizations apply <strong data-end="476" data-start="428">AI in Marketing and Customer Experience (CX)</strong> across <strong data-end="519" data-is-only-node="" data-start="484">Türkiye, MENA, and South Africa</strong>. Based on interviews with <strong data-end="590" data-start="546">115 CMOs and senior marketing executives</strong> (Türkiye: 39, MENA: 42, South Africa: 34), the report maps <strong data-end="686" data-start="650">AI awareness and adoption stages</strong>, the <strong data-end="738" data-start="692">top application areas and measurable goals</strong>, how companies <strong data-end="775" data-start="754">measure AI impact</strong>, and the organizational factors shaping progress—such as <strong data-end="907" data-start="833">leadership readiness, culture, governance, obstacles, and talent plans</strong>.<br data-end="911" data-start="908" />  </p> <p><strong data-end="925" data-start="911">Fieldwork:</strong> October 6, 2025 – December 4, 2025.</p> </div></div></div><div class="field field-name-field-category field-type-taxonomy-term-reference field-label-above"><div class="field-label"><span uk-icon="icon: bookmark; ratio: 0.6;"></span> Education Section:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/taxonomy/term/2678">Benchmark Studies</a></div><div class="field-item odd"><a href="/taxonomy/term/2673">Guidelines</a></div><div class="field-item even"><a href="/taxonomy/term/4951">Research</a></div><div class="field-item odd"><a href="/taxonomy/term/4950">Trends Reports</a></div></div></div><div class="field field-name-field-show-web-lead-members field-type-list-boolean field-label-hidden"><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-use-web-to-lead-form field-type-list-boolean field-label-hidden"><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-document-not-released field-type-list-boolean field-label-above"><div class="field-label">Document Not Released Yet:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-region field-type-taxonomy-term-reference field-label-inline clearfix"><div class="field-label"><span uk-icon="icon: world; ratio: 0.6;"></span> Region:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/regions/mea">MEA</a></div></div></div><div class="field field-name-field-interests field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/topics/ai">AI</a></div><div class="field-item odd"><a href="/topics/marketing-organization">Marketing Organization</a></div></div></div><div class="field field-name-field-categories field-type-taxonomy-term-reference field-label-above"><div class="field-label">Categories:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/categories/mma-research">MMA Research</a></div><div class="field-item odd"><a href="/categories/marketing-organization-design">Marketing Organization &amp; Design</a></div><div class="field-item even"><a href="/categories/think-tanks">Think Tanks</a></div><div class="field-item odd"><a href="/categories/alc">ALC</a></div><div class="field-item even"><a href="/categories/research-insights-0">Research &amp; Insights</a></div></div></div><div class="field field-name-field-redirect-immediately field-type-list-boolean field-label-above"><div class="field-label">Redirect Immediately:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-feature-type field-type-list-text field-label-above"><div class="field-label">Content Type:&nbsp;</div><div class="field-items"><div class="field-item even">Report</div></div></div><div class="mma-widgets-field mma-member-only-badge"></div><div class="field field-name-field-marketing-arena field-type-taxonomy-term-reference field-label-above"><div class="field-label">Marketing Arena:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/marketing-arenas/ai">AI</a></div></div></div> Mon, 09 Feb 2026 14:16:11 +0000 Serkan Karaman 48601 at https://mmaglobal.com https://mmaglobal.com/documents/mma-ai-adoption-study-25-mea#comments