MMA / Marketing + Media Alliance - Saudi Arabia https://mmaglobal.com/taxonomy/term/8516 en MMA AI Adoption Study 25 | MENA https://mmaglobal.com/documents/mma-ai-adoption-study-25-mena <div class="field field-name-field-document-thumbnail field-type-image field-label-hidden"><div class="field-items"><div class="field-item even"><img class="img-responsive" src="https://mmaglobal.com/files/styles/document_thumbnail/public/mmaglobal.com/image/mma_ai_adoption_kantar-mena_orj_0.jpg?itok=UnFJ2b9E" width="800" height="450" alt="" /></div></div></div><div class="field field-name-field-document field-type-file field-label-hidden"><div class="field-items"><div class="field-item even"><span class="file"><img class="file-icon" alt="PDF icon" title="application/pdf" src="/modules/file/icons/application-pdf.png" /> <a href="https://mmaglobal.com/files/documents/mma_ai_adoption_kantar-mena_orj.pdf" type="application/pdf; length=17471208">mma_ai_adoption_kantar-mena_orj.pdf</a></span></div></div></div><div class="field field-name-field-release-date field-type-datetime field-label-inline clearfix"><div class="field-label"><span uk-icon="icon: clock; ratio: 0.6"></span> Released:&nbsp;</div><div class="field-items"><div class="field-item even"><span class="date-display-single">February, 2026</span></div></div></div><div class="field field-name-field-file-size field-type-text field-label-above"><div class="field-label"><span uk-icon="icon: database; ratio: 0.6;"></span> File Size:&nbsp;</div><div class="field-items"><div class="field-item even">8.06MB</div></div></div><div class="field field-name-taxonomy-vocabulary-17 field-type-taxonomy-term-reference field-label-above"><div class="field-label"><span uk-icon="icon: tag; ratio: 0.6;"></span> Keywords:&nbsp;</div><div class="field-items"><div class="field-item even"><span class="lineage-item lineage-item-level-0">AI</span></div><div class="field-item odd"><span class="lineage-item lineage-item-level-0">KSA</span></div><div class="field-item even"><span class="lineage-item lineage-item-level-0">MENA</span></div><div class="field-item odd"><span class="lineage-item lineage-item-level-0">MMA MEA</span></div><div class="field-item even"><span class="lineage-item lineage-item-level-0">Saudi Arabia</span></div><div class="field-item odd"><span class="lineage-item lineage-item-level-0">report</span></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p><strong data-end="375" data-start="335">MMA AI Adoption Study 25 | MENA</strong>, conducted by <strong data-end="416" data-start="390">MMA Academy and Kantar Insight</strong>, provides a focused view of how organizations in <strong data-end="477" data-is-only-node="" data-start="466">MENA</strong> are adopting AI across <strong data-end="543" data-start="501">Marketing and Customer Experience (CX)</strong>. The study is based on interviews with <strong>CMOs and senior marketing executives</strong> and examines <strong>AI awareness and adoption stages</strong>, priority use cases,<strong data-end="720" data-start="677"> measurable goals</strong>, <strong data-end="748" data-start="722">how impact is measured</strong>, and the organizational conditions enabling progress, including <strong data-end="898" data-start="812">leadership readiness, culture, governance, obstacles, and talent development plans</strong>.</p> </div></div></div><div class="field field-name-field-category field-type-taxonomy-term-reference field-label-above"><div class="field-label"><span uk-icon="icon: bookmark; ratio: 0.6;"></span> Education Section:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/taxonomy/term/2678">Benchmark Studies</a></div><div class="field-item odd"><a href="/taxonomy/term/4951">Research</a></div></div></div><div class="field field-name-field-show-web-lead-members field-type-list-boolean field-label-hidden"><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-use-web-to-lead-form field-type-list-boolean field-label-hidden"><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-document-not-released field-type-list-boolean field-label-above"><div class="field-label">Document Not Released Yet:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-region field-type-taxonomy-term-reference field-label-inline clearfix"><div class="field-label"><span uk-icon="icon: world; ratio: 0.6;"></span> Region:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/regions/mea">MEA</a>, <a href="/regions/ksa">KSA</a>, <a href="/regions/mena">MENA</a>, <a href="/regions/qatar">Qatar</a></div></div></div><div class="field field-name-field-interests field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/topics/ai">AI</a></div><div class="field-item odd"><a href="/topics/marketing-organization">Marketing Organization</a></div></div></div><div class="field field-name-field-categories field-type-taxonomy-term-reference field-label-above"><div class="field-label">Categories:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/categories/mma-research">MMA Research</a></div><div class="field-item odd"><a href="/categories/marketing-organization-design">Marketing Organization &amp; Design</a></div><div class="field-item even"><a href="/categories/think-tanks">Think Tanks</a></div><div class="field-item odd"><a href="/categories/alc">ALC</a></div><div class="field-item even"><a href="/categories/research-insights-0">Research &amp; Insights</a></div></div></div><div class="field field-name-field-redirect-immediately field-type-list-boolean field-label-above"><div class="field-label">Redirect Immediately:&nbsp;</div><div class="field-items"><div class="field-item even">0</div></div></div><div class="field field-name-field-feature-type field-type-list-text field-label-above"><div class="field-label">Content Type:&nbsp;</div><div class="field-items"><div class="field-item even">Report</div></div></div><div class="mma-widgets-field mma-member-only-badge"></div><div class="field field-name-field-marketing-arena field-type-taxonomy-term-reference field-label-above"><div class="field-label">Marketing Arena:&nbsp;</div><div class="field-items"><div class="field-item even"><a href="/marketing-arenas/ai">AI</a></div></div></div> Mon, 23 Feb 2026 22:23:45 +0000 Serkan Karaman 48654 at https://mmaglobal.com https://mmaglobal.com/documents/mma-ai-adoption-study-25-mena#comments