MMA / Marketing + Media Alliance - MENA

Nabd and Huawei Partner to Provide Personalized Arabic News to Huawei Smartphone Users in MENA.

Gabriela Kusters — Tue, 13 Oct 2020 12:22:57 +0000

October 13, 2020

Submitted by Nabd App

Dubai, October 2020 | Nabd, the world's largest Arabic News Aggregator platform, has today announced its strategic partnership with Huawei, whereby Nabd provides personalized Arabic content for Huawei smartphone users in the MENA region via “Huawei Assistant” and “Huawei Browser”.

The new alliance between Nabd and Huawei enables the delivery of personalized Arabic newsfeeds within both Huawei Browser and Huawei Assistant. It will provide millions of Arabic users across the globe with the latest news that matters to them. This is done by leveraging Nabd’s smart content engine that relies on real-time data obtained from Nabd’s massive audience reach.

Earlier this year Huawei launched “Huawei Assistant”, bringing a new level of intelligent performance to users, by helping them to find services and information when and where they are needed. This collaboration enables Nabd to deliver personalized and highly engaging news through a tailored Newsfeed embedded in “Huawei Assistant” and “Huawei Browser” to keep users up to date with the latest and most relevant top stories.

“At Huawei we are always striving to deliver the most compelling and exciting content, features and services to our users and our partnership with Nabd is a great example of this. We are delighted with our collaboration with Nabd, which will allow millions of Arabic speaking users across the region to access personalized news content on their smart devices. Huawei is focused on giving users truly exceptional experiences and we plan to continue expanding our range of offerings that help users in their daily lives,” said Adam Xiao, Managing Director, HMS and Consumer Cloud Service for Huawei Consumer Business Group MEA.

“We’re truly proud of this strategic collaboration with our partner Huawei which is in-line with our strategy to reach Arabic audiences across the world in order to deliver valuable Arabic content that matters to them on their preferred devices. Our joint mission with Huawei will result in delivering a more personalized user-experience and highly-engaging Arabic content to Huawei smartphone users in the Middle East and North Africa region,” said Abdur-Rahman El-Sayed, Chief Executive Officer at Nabd.

In recent years, Nabd has seen an exponential growth in the MENA region. This strategic partnership will cement its commitment to continuously support its partners and publishers by tapping into a new audience and increasing their reach on multiple platforms.

About Nabd (http://nabdapp.com/en)

Nabd is a Personalized Arabic News Aggregator, enabling Arab users across the globe to stay up-to-date with their favorite topics on the go. Today, Nabd reaches over 21 million users, generating over 2.1 billion page views monthly, making it the biggest Arabic app globally. It is currently available for IOS, Huawei, Android devices, and on Nabd.com.

MMA AI Adoption Study 25 | MENA

Serkan Karaman — Mon, 23 Feb 2026 22:23:45 +0000

mma_ai_adoption_kantar-mena_orj.pdf

Released:

February, 2026

File Size:

8.06MB

Keywords:

KSA

MENA

MMA MEA

Saudi Arabia

report

MMA AI Adoption Study 25 | MENA, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in MENA are adopting AI across Marketing and Customer Experience (CX). The study is based on interviews with CMOs and senior marketing executives and examines AI awareness and adoption stages, priority use cases, measurable goals, how impact is measured, and the organizational conditions enabling progress, including leadership readiness, culture, governance, obstacles, and talent development plans.

Education Section:

Benchmark Studies

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MEA, KSA, MENA, Qatar

Marketing Organization

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Influencer Marketing in the UAE: Are You Compliant?

Melike Kurtcan — Mon, 19 Jan 2026 13:46:10 +0000

Wednesday, February 11, 2026 - 12:30am to 1:30pm +04

Region:

Global, MEA, MENA

The UAE’s new Media Regulation Law now explicitly covers creators, influencers, and online advertising. This webinar provides a practical guide to licensing, advertiser permits, disclosures, content standards, and enforcement under the UAE’s new Media Regulation framework.

Speakers:

Annibale D’Addario

Associate

YUNGO LAW

Register for this webinar:

Email Address *

First Name *

Last Name *

Job Title *

Company *

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SMARTIES KSA AWARDS Gala '26

Melike Kurtcan — Mon, 05 Jan 2026 07:20:18 +0000

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MMA NEXT! CONFERENCE, Riyadh

Melike Kurtcan — Mon, 05 Jan 2026 07:16:14 +0000

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MMA MENA CMO CONNECT | Dinner, Riyadh

Melike Kurtcan — Mon, 05 Jan 2026 07:11:27 +0000

CMO CONNECT | Dinner brings together a curated group of CMOs and senior marketing leaders for an intimate, off-the-record conversation on the priorities shaping marketing leadership today-what’s changing, what’s working, and what’s next.

Taking place on 13 April 2026, seats are limited to preserve the quality of discussion; request your invitation to join the table.

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MMA NEXT! CONFERENCE Dubai June '26

Melike Kurtcan — Tue, 30 Dec 2025 06:37:44 +0000

THE AGE OF ALLIANCE: MMA NEXT! CONFERENCE

Marketing is no longer a solo act. The age of silos is over. What lies ahead is a world where data, AI, creativity, and technology don’t just coexist; they collaborate with purpose. Where value isn’t based by guesswork or legacy metrics, but through tested, science-backed collaboration and shared intelligence. We call it The Age of Alliance.

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SMARTIES MENA AWARDS Gala '26

Melike Kurtcan — Tue, 30 Dec 2025 06:31:39 +0000

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CMO CONNECT ROUNDTABLE

Bulent Doruker — Mon, 29 Dec 2025 12:50:04 +0000

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MMA MENA CMO CONNECT | Dinner

Melike Kurtcan — Mon, 29 Dec 2025 11:20:53 +0000

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