MMA / Marketing + Media Alliance - KSA

MMA AI Adoption Study 25 | MENA

Serkan Karaman — Mon, 23 Feb 2026 22:23:45 +0000

mma_ai_adoption_kantar-mena_orj.pdf

Released:

February, 2026

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8.06MB

Keywords:

KSA

MENA

MMA MEA

Saudi Arabia

report

MMA AI Adoption Study 25 | MENA, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in MENA are adopting AI across Marketing and Customer Experience (CX). The study is based on interviews with CMOs and senior marketing executives and examines AI awareness and adoption stages, priority use cases, measurable goals, how impact is measured, and the organizational conditions enabling progress, including leadership readiness, culture, governance, obstacles, and talent development plans.

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Benchmark Studies

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MEA, KSA, MENA, Qatar

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MMA Research

Marketing Organization & Design

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SMARTIES UNPLUGGED - 25 June

Bulent Doruker — Mon, 16 Jun 2025 10:20:49 +0000

Wednesday, June 25, 2025 - 12:30pm to 1:30pm +03

Region:

MEA, KSA

SMARTIES UNPLUGGED is an exclusive webinar designed to help marketers, agencies, and innovators understand what it takes to create a winning SMARTIES Awards submission, with a special focus on the SMARTIES KSA Awards program.

Participants will gain valuable insights into:

What judges look for in standout entries
How to align submissions with the SMARTIES framework:
Strategy, Measurement, Authenticity, Relevance, and Technology
Common mistakes to avoid when submitting
Tips for crafting compelling, locally relevant, and results-driven campaigns
How SMARTIES KSA can elevate brand visibility and marketing credibility in the region

It’s a practical, behind-the-scenes session for anyone looking to succeed at SMARTIES KSA Awards 2025.

SMARTIES KSA AWARDS Gala '25

Serkan Karaman — Mon, 06 Jan 2025 08:46:16 +0000

This year's SMARTIES Awards Gala rewards the KSA's marketing excellence with even more vigour and excitement. With hundreds of outstanding entries from prominent brands and agencies for the SMARTIES KSA Awards, our work was very challenging yet thrilling. At this exclusive event on 5 November at Saraj Venue, our guests will receive awards, be recognised, and get the chance to connect with their colleagues and friends while enjoying the elegance and entertainment that a great gala might offer.

Come join us as we celebrate and recognise your efforts on this wonderful occasion.

19:00 - 20:00 - SMARTIES Registration / Cocktail

20:00 - 23:30 - SMARTIES Awards Gala & Dinner

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MMA NEXT! CONFERENCE Riyadh November '25

Serkan Karaman — Mon, 06 Jan 2025 08:42:09 +0000

We know AI is transforming marketing, but it’s human insight that drives real impact. The MMA NEXT! Conference Riyadh explores how CMOs, creatives, and agency leaders can balance innovation with emotional intelligence. From building future-ready teams to leading with empathy in a tech-first world, discover how to create meaningful, modern marketing that connects—and lasts. MMA NEXT! Riyadh is designed to spark ideas, foster dialogue, and inspire action.

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MMA NEXT! Conference Riyadh April '25

Serkan Karaman — Mon, 06 Jan 2025 08:40:14 +0000

The MMA NEXT! Conference series 2025 theme, "Lead the Change" emphasizes the pressing need for marketers to embrace the transformative innovations and shifts reshaping the industry. The future of marketing is no longer in the distance but a reality actively influencing today’s strategies. This theme will delve into cutting-edge technologies, bold creative strategies, and consumer behaviour, we will focus on real-world applications, actionable insights, and regional activities reflecting the market we live in.

We will celebrate bold creativity, advanced technology, and evolving consumer expectations, The MMA NEXT! Conference series will inspire businesses to seize current opportunities, adapt to challenges, and set the foundation for enduring success in this fast-paced landscape.

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Fundamentals of Influencer Marketing

Serkan Karaman — Mon, 25 Nov 2024 07:46:18 +0000

Wednesday, December 11, 2024 - 12:30pm to 1:30pm +04

Region:

MEA, KSA, MENA

The rise of influencer marketing has transformed the way brands connect with their audiences, making it a cornerstone of modern marketing strategies. This webinar, hosted by the MMA MENA Influencer Marketing Committee, is designed to equip marketers, entrepreneurs, and professionals with the knowledge and tools to navigate this dynamic field.

What You’ll Learn:

Understand the fundamentals of influencer marketing, including its evolution and importance.
Explore the key components of a successful influencer marketing campaign, from identifying objectives to selecting the right influencers.
Discover strategies to craft meaningful and engaging content that resonates with your audience.
Learn how to measure success with key metrics, tools, and analytics.
Gain insights into overcoming common challenges and adapting to trends in the ever-changing digital landscape.

Meet Our Expert Speakers:

Afsin Avci, Co-Founder of Inflow Network – A global influencer marketing platform dedicated to creating impactful collaborations between brands and influencers.
BJ Cunningham, UK Representative of Inflow Network – A seasoned marketing expert and advocate for building authentic connections through influencer campaigns.

Whether you're new to influencer marketing or looking to refine your approach, this webinar offers actionable insights, expert guidance, and the opportunity to learn from leading voices in the field.

Join us to explore how you can leverage influencer marketing to elevate your brand and drive measurable results.

Speakers:

Afşin Avcı

Co-Founder

Inflow Network

BJ Cunningham

Board Member

Inflow

Congratulations to the SMARTIES KSA 2025 Winners!

MMAGlobal — Fri, 31 May 2024 18:40:37 +0000

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Run Date:

Friday, May 31, 2024 - 2:30pm EDT to Thursday, August 29, 2024 - 2:30pm EDT

SMARTIES NEXT! Conference Riyadh

MMAGlobal — Wed, 17 Jan 2024 14:44:43 +0000

What is NEXT! in marketing?

The lasted edition of the MMA’s SMARTIES NEXT! Conference in Riyadh - Shaping the Future of Marketing. During this half-day conference, we will delve into marketing automation, skills gaps, leveraging data for business impact, and digital innovations.

We’ll also be hearing about a variety of local initiatives, innovation and best practice alongside speakers from government, and industry leaders from local and international brands and agencies.

09.00 - 10.00 Connect Over Breakfast: Fuel Your Day and Connections

10.00 - 10.10 MMA Welcoming Remarks

10.00 - 10.20 MMA: Future of Marketing & Progressive Initiatives

10.20 - 10.35 NEXT! in 15 AI Tools in 15 minutes

10.35 - 11.05 NEXT! in Digital Innovations in Marketing

11.05 - 11.20 NEXT! in Growth Strategy for Business Success

11.20 - 11.40 Coffee Break

11.40 - 12.10 NEXT! in Filling the Skills Gaps in Marketing: Strategies for Success

12.10 - 12.25 NEXT! in Commerce Audiences

12.25 - 12.35 Closing Remarks

12:35 - 14:00 Savor & Connect: A Gourmet Networking Lunch Experience

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SMARTIES KSA Awards Gala

Serkan Karaman — Wed, 06 Dec 2023 02:40:38 +0000

This year's SMARTIES KSA AWARDS Gala rewards the KSA's marketing excellence with even more vigour and excitement.

At this exclusive dinner event, our guests will receive awards, be recognised, and get the chance to connect with their colleagues and friends while enjoying the elegance and entertainment that a great gala might offer.

19:00 - 20:00 - SMARTIES Cocktail

20:00 - 24:00 - SMARTIES Awards Gala & Dinner

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SMARTIES NEXT! CONFERENCE Riyadh June 2024

Serkan Karaman — Mon, 27 Nov 2023 09:37:07 +0000

What is NEXT in marketing?

Marketing is evolving at a rapid pace, aided by technological adoption.

This year, at SMARTIES NEXT! CONFERENCE RIYADH , we will once again learn about the future of marketing as well as celebrate and reward MENA's most effective modern marketing.

Join us at SMARTIES NEXT! CONFERENCE RIYADH to hear about what is NEXT! in marketing from international and local major brands, marketing technology companies, advertising, and media agencies along with many prominent industry leaders.

10.10 - 10.20 MMA Welcome Remarks

10.20 - 10.50 NEXT! In the Real Business Value

10.50 - 11.10 NEXT! Measuring the ROI of AI on Optimization and Personalization

11.10 - 11.35 Coffee Break

11.35 - 12.05 NEXT! AI, Data and the Impact on Talent, Processes and Services

12.05 - 12.20 NEXT! The Value of Storytelling

12.20 - 12.40 NEXT! Is AI Sector Specific?

12.40 - 13.00 Closing Remarks

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