MMA / Marketing + Media Alliance - Türkiye

Veri Olgunluğu Raporu 25 | Türkiye

Serkan Karaman — Tue, 17 Feb 2026 06:26:04 +0000

data_maturity_tr_25.pdf

Released:

February, 2026

File Size:

8.06MB

Keywords:

MMA MEA

Türkiye

report

Bu rapor, Türkiye’deki kurumların veri olgunluğunu uçtan uca değerlendirerek mevcut durumun gerçekçi bir fotoğrafını çıkarıyor; veri stratejisi, yönetişim, altyapı, analitik/AI yetkinlikleri ve organizasyonel sahiplenme gibi boyutlarda güçlü yönler ile kritik boşlukları ortaya koyuyor. Raporda ayrıca sektörel eğilimler ve en iyi uygulama örnekleri üzerinden “veriyle büyüme” için pratik bir yol haritası sunuluyor; ekiplerin ortak bir dilde konuşmasını sağlayarak önceliklendirme, yatırımları doğru yapılandırma ve ölçülebilir ilerleme takibini mümkün kılıyor.

ENG
This report provides a realistic snapshot of organizations’ data maturity in Turkey through an end-to-end assessment, highlighting strengths and critical gaps across dimensions such as data strategy, governance, infrastructure, analytics/AI capabilities, and organizational ownership. It also offers a practical roadmap for “growth through data” based on sector trends and best practices, enabling teams to speak a common language, prioritize actions, structure investments correctly, and track measurable progress.

Education Section:

Benchmark Studies

Research

Document Not Released Yet:

Region:

MEA, Türkiye

Data

Marketing Growth

Marketing Organization

Categories:

MMA Research

Attribution & Data

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Content Type:

Report

Marketing Arena:

Data + CX

Knowledge Center

MMA AI Adoption Study 25 | Türkiye

Serkan Karaman — Mon, 09 Feb 2026 14:29:07 +0000

MMA AI Adoption Study 25 | Türkiye

Released:

February, 2026

File Size:

8.06MB

Keywords:

MMA MEA

Türkiye

report

MMA AI Adoption Study 25 | Türkiye, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in Türkiye are adopting AI across Marketing and Customer Experience (CX). The study is based on interviews with CMOs and senior marketing executives and examines AI awareness and adoption stage, priority use cases and measurable goals, how impact is measured, and the organizational conditions enabling progress, including leadership readiness, culture, governance, obstacles, and talent development plans.

Education Section:

Benchmark Studies

Research

Document Not Released Yet:

Region:

MEA, Türkiye

Marketing Organization

Categories:

MMA Research

Marketing Organization & Design

Think Tanks

ALC

Research & Insights

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Content Type:

Report

Marketing Arena:

MMA AI Adoption Study 25 | MEA

Serkan Karaman — Mon, 09 Feb 2026 14:16:11 +0000

mma_ai_adoption_kantar_003.odp_.pdf

Released:

February, 2026

File Size:

8.06MB

Keywords:

2025

MENA

MMA MEA

South Africa

Türkiye

report

MMA AI Adoption Study 25 | MEA is a joint study by MMA Academy and Kantar Insight exploring how organizations apply AI in Marketing and Customer Experience (CX) across Türkiye, MENA, and South Africa. Based on interviews with 115 CMOs and senior marketing executives (Türkiye: 39, MENA: 42, South Africa: 34), the report maps AI awareness and adoption stages, the top application areas and measurable goals, how companies measure AI impact, and the organizational factors shaping progress—such as leadership readiness, culture, governance, obstacles, and talent plans.

Fieldwork: October 6, 2025 – December 4, 2025.

Education Section:

Document Not Released Yet:

Region:

MEA

Marketing Organization

Categories:

MMA Research