MOSTT - Marketing Org Strategy Think Tank

MMAGlobal — Fri, 13 Nov 2020 18:00:06 +0000

Why MOSTT?

3+ Years of Research

The MOSTT frameworks, tools, and processes are the result of 3+ years of collaborative research among academics and practitioners.

With 125+ Marketing Leaders

The ideas and approach developed within MOSTT have been shaped and vetted by 125+ CMOs from 18+ industries, and used at companies like Uber, CVS, and Coke.

To Revolutionize Marketing Org

MMA’s MOSTT helped shape the definition of marketing missions, marketing org design, and marketing capability planning within firms of all sizes.

MOSTT is a community of marketing experts and professors committed to rethinking the world of the modern marketing organization. We seek to develop unique and actionable knowledge to guide CMOs’ organization design decisions and to assist marketing organizations in competing more effectively. MOSTT seeks to aid Marketers in driving business growth in today’s rapidly-changing environment.

Goals

To identify and study organizational marketing best practices in the age of technological advances, rising customer expectations, and new competition, to drive thought leadership in the field.
To track and benchmark Marketing Org trends to help CMOs foresee the future and develop innovative Marketing Org strategies.
To be a central source of all insights on marketing org to accelerate the transformation of modern marketing organizations.
To engage with marketing and HR leaders and facilitate collaboration to drive thought leadership.

Firms want to create modern marketing organizations in response to dramatic changes in the media and marketing landscape, changing customer expectations, and the emergence of new competitors. Yet, more than 80% of marketers at large firms are not satisfied with the effectiveness of their marketing organization.

Our research indicates that the lack of alignment between the role marketing is expected to play, and the capabilities needed to deliver on that role may create performance gaps. Furthermore, marketer efforts are hampered by the absence of frameworks and comprehensive metrics to inform role alignment and capability-planning decisions.

Created in collaboration with MMA’s MOSTT, the MarCaps framework and comprehensive set of capability metrics help firms design modern marketing organizations. The MarCaps Readiness Assessment evaluates current capabilities and helps create a change agenda to align capabilities with growth strategies.

Logo:

Background Image:

Features:

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Navigating the GenAI Landscape

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1-1 (Full Size Feature)

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Marketing Capabilities Benchmark (MCB)

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1-2 (Half Feature)

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Modern Marketing Value Proposition and Capabilities Map

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1-1 (Full Size Feature)

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Join us for The Great Debate: Marketing Organization

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1-1 (Full Size Feature)

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Is Your Marketing Organization Ready for What's Next?

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MarCaps Readiness Assessment (MRA)

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1-1 (Full Size Feature)

Tagline:

Rethinking the world of marketing organization structure

Mission Statement:

Participants:

1-800-Flowers

AIG

Allstate

Ally

American Express

AT&T

Bank of America

Barclaycard US

Bayer

Beam Suntory

Bloomin Brands

Campbell's Soup Company

Cancer Treatment Centers of America

Carmax

Chobani

Colgate-Palmolive

Cox Communications

CVS Pharmacy, Inc. (CVS Health)

Dr Pepper Snapple Group

Dunkin' Brands

E-Trade

eBay

Esurance

Expedia

General Mills

General Motors

Havas Media

Hiscox

Intuit

Johnson & Johnson

JP Morgan

LATAM Airlines

Lego

Lenovo

Manulife

MasterCard

Match.com

McDonalds

Metlife

Molson Coors Beverage Company

MMA Global

Pfizer

Pizza Hut

RetailMeNot

RJ Reynolds

Salesforce

Samsung

Sharp

Spotify

Sprinklr

Subway

Target

TechStyle Fashion Group

The Coca-Cola Company

Thredup

Toys "R" Us

X (Twitter)

Uber

Ubimo

Unilever

Zurich Insurance Group

Primary Color:

#EAA33A

Category:

Think Tanks

MOSTT

Advisory Board:

Advisory Board Term:

Global Chair

Advisory Board Member:

Deborah Wahl

Advisory Board Term:

Chair

Advisory Board Member:

Norman De Greve

Advisory Board Term:

Chair Emeritus

Advisory Board Member:

Karin Timpone

Advisory Board Term:

Chair Emeritus

Advisory Board Member:

Luis Di Como

Advisory Board Term:

Chair Emeritus

Advisory Board Member:

John Costello

Advisory Board Member:

Jay Jaffin

Advisory Board Member:

Joanna Lu

Advisory Board Member:

Suzy Deering

Advisory Board Member:

Kellyn Smith Kenny

Advisory Board Member:

Rebecca Messina

Advisory Board Member:

Linda Yaccarino

Advisory Board Member:

Stephanie Buscemi

Advisory Board Member:

Amit Shah

Advisory Board Member:

Kristi Argyilan

Advisory Board Member:

Jon Suarez-Davis

Advisory Board Member:

Jonathan Beamer

Advisory Board Member:

Gail Horwood

Advisory Board Member:

John Sheldon

Advisory Board Member:

Brad Feinberg

Advisory Board Member:

Angela Zepeda

Advisory Board Member:

Tariq Hassan

Advisory Board Member:

Janet Balis

Advisory Board Member:

Jay Altschuler

Advisory Board Member:

Andrea Zaretsky

Advisory Board Member:

Kari Marshall

Marketing Org

Challenges Tackled:

The Standard Operating Model

Organizing for Growth

Capability Building

Think_tank

MMA / Marketing + Media Alliance - Marketing Org

MOSTT - Marketing Org Strategy Think Tank

Why MOSTT?

3+ Years of Research

With 125+ Marketing Leaders

To Revolutionize Marketing Org

Goals