MMA / Marketing + Media Alliance - Türkiye

MMA NEXT! Conference | Istanbul 2026

Ceyda Öztürk — Tue, 24 Feb 2026 13:29:58 +0000

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MMA NEXT! CONFERENCE 2026 - Collective Pulse: Powered by AI

Ceyda Öztürk — Tue, 24 Feb 2026 13:10:13 +0000

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Veri Olgunluğu Raporu 25 | Türkiye

Serkan Karaman — Tue, 17 Feb 2026 06:26:04 +0000

data_maturity_tr_25.pdf

Released:

February, 2026

File Size:

8.06MB

Keywords:

MMA MEA

Türkiye

report

Bu rapor, Türkiye’deki kurumların veri olgunluğunu uçtan uca değerlendirerek mevcut durumun gerçekçi bir fotoğrafını çıkarıyor; veri stratejisi, yönetişim, altyapı, analitik/AI yetkinlikleri ve organizasyonel sahiplenme gibi boyutlarda güçlü yönler ile kritik boşlukları ortaya koyuyor. Raporda ayrıca sektörel eğilimler ve en iyi uygulama örnekleri üzerinden “veriyle büyüme” için pratik bir yol haritası sunuluyor; ekiplerin ortak bir dilde konuşmasını sağlayarak önceliklendirme, yatırımları doğru yapılandırma ve ölçülebilir ilerleme takibini mümkün kılıyor.

ENG
This report provides a realistic snapshot of organizations’ data maturity in Turkey through an end-to-end assessment, highlighting strengths and critical gaps across dimensions such as data strategy, governance, infrastructure, analytics/AI capabilities, and organizational ownership. It also offers a practical roadmap for “growth through data” based on sector trends and best practices, enabling teams to speak a common language, prioritize actions, structure investments correctly, and track measurable progress.

Education Section:

Benchmark Studies

Research

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Region:

MEA, Türkiye

Data

Marketing Growth

Marketing Organization

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MMA Research

Attribution & Data

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Report

Marketing Arena:

Data + CX

Knowledge Center

MMA AI Adoption Study 25 | Türkiye

Serkan Karaman — Mon, 09 Feb 2026 14:29:07 +0000

MMA AI Adoption Study 25 | Türkiye

Released:

February, 2026

File Size:

8.06MB

Keywords:

MMA MEA

Türkiye

report

MMA AI Adoption Study 25 | Türkiye, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in Türkiye are adopting AI across Marketing and Customer Experience (CX). The study is based on interviews with CMOs and senior marketing executives and examines AI awareness and adoption stage, priority use cases and measurable goals, how impact is measured, and the organizational conditions enabling progress, including leadership readiness, culture, governance, obstacles, and talent development plans.

Education Section:

Benchmark Studies

Research

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Region:

MEA, Türkiye

Marketing Organization

Categories:

MMA Research

Marketing Organization & Design

Think Tanks

ALC

Research & Insights

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Back to Retail: Okula ve Şehre Dönüş Sezonunda Perakende Medya'da Doğru Kurgu

Bulent Doruker — Tue, 12 Aug 2025 13:15:44 +0000

Wednesday, September 3, 2025 - 12:30pm to 2:00pm +03

Region:

MEA, Türkiye

Yeni sezon başlarken, tüketici alışkanlıkları değişiyor, medya stratejileri de buna ayak uydurmalı.

“Back to School” ve “şehre dönüş” dönemlerinde perakende medya planlamasını en verimli şekilde yapmak isteyen pazarlamacılar için bu webinar kaçmaz.

Tarih: 3 Eylül 2025, Çarşamba
Saat: 12.30 – 14.00
Platform: Zoom

MMA Academy ve Türkiye’nin ilk perakende medya şirketi Mimeda iş birliğiyle düzenlenen bu oturumda;segmentasyondan kampanya ölçümlemeye, sezonluk içgörülerden teknoloji kullanımına kadar her başlık uzmanlar tarafından ele alınacak.

Konuşmacılar:

- Emre Öç: Growth Manager, Mimeda
- Cengizhan Ince: Senior Digital AdOps Specialist, Mimeda
- Emre Yılmaz: Data Science & AI Manager, Mimeda

Webinar’da Neler Konuşulacak?

• Perakende medyanın pazarlama karmasındaki yeri
• Back to School gibi sezonluk fırsatlara uygun medya kurguları
• Sezonsal tüketici davranışları ve veri bazlı segmentasyon
• M-Link ile gerçek zamanlı kampanya yönetimi
• BTS örnek senaryolar, çapraz hedefleme ve rich media çözümleri

Bu webinar kimler için?
Pazarlama, medya, dijital operasyon, performans kampanya ve veri ekipleriyle çalışan herkes için!

Back to Retail: OKULA VE ŞEHRE DÖNÜŞ SEZONUNDA PERAKENDE MEDYADA DOĞRU KURGU

Bulent Doruker — Tue, 12 Aug 2025 13:09:53 +0000

Back to Retail: OKULA VE ŞEHRE DÖNÜŞ SEZONUNDA PERAKENDE MEDYADA DOĞRU KURGU

Date: 3 September 2025

Time: 12.30 - 13.30

Platform: Zoom

Hosted by: MMA Türkiye & MMA Academy

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Wednesday, September 3, 2025 - 12:30pm to 1:30pm +03

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MEA

Türkiye

Twitter Hashtag:

#ShapeTheFuture

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Back to Retail: Okula ve Şehre Dönüş Sezonunda Perakende Medya’da Doğru Kurgu

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PRESMARTIES CONNECT 2025

Serkan Karaman — Thu, 31 Jul 2025 10:40:35 +0000

Join us for an exclusive evening of high-level networking at MMA TÜRKİYE’s PRE-SMARTIES CONNECT, an invitation-only gathering on 12 December 2025 at Gabbro | Swissôtel The Bosphorus. This is where our industry’s most influential minds, SMARTIES AWARDS jurors, MMA TÜRKİYE board members, our esteemed partners, and MMA NEXT! CONFERENCE speakers come together for an intimate prelude event to our MMA NEXT! CONFERENCE and the SMARTIES TÜRKİYE AWARDS Gala Ceremony.

Expect an evening of exclusive conversations, drinks, and effortless networking with C-level executives who are shaping the future. This is your chance to connect, collaborate, and celebrate in the heart of Istanbul’s most iconic setting; it’s the event to set the stage for what’s next.

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MMA Academy x Mimeda Perakende Medyası Sertifika Programı

Serkan Karaman — Wed, 19 Mar 2025 13:21:37 +0000

MMA Academy x Mimeda Perakende Medyası Sertifika Programı

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Interested in becoming an MMA member? Click here.

If your company is an MMA member and you need log-in information, please email membership@mmaglobal.com.

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MMA NEXT! Conference | Istanbul 2025

Serkan Karaman — Mon, 13 Jan 2025 08:10:49 +0000

THE AGE OF ALLIANCE: MMA NEXT! CONFERENCE

Marketing is no longer a solo act. The age of silos is over. What lies ahead is a world where data, AI, creativity, and technology don’t just coexist; they collaborate with purpose. Where value isn’t based by guesswork or legacy metrics, but through tested, science-backed collaboration and shared intelligence.

We call it The Age of Alliance.

MMA NEXT! CONFERENCE returns for its 16th year with a renewed focus on what’s next for marketing + media; what’s provable, scalable, and CMO-led. Together, we’ll explore the urgent question: Where do we go from next?

Our agenda is built around:

• AI-powered personalization

• Data-driven creativity

• Predictive, sustainable measurement models

• Martech innovation with real business outcomes

• Responsible—human-centered AI adoption

This is a call to CMOs. Technologists. Strategists. Growth hackers. Visionaries. Category challengers.

And anyone ready to say: “I wish I knew then what I know now; so let’s make sure we all know it next.”

Bring your experiments. Bring your hard questions. Bring your next big ambition.

Together, let’s #ShapeTheFuture of Marketing + Media.

Welcome to THE AGE OF ALLIANCE!

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SMARTIES Awards Türkiye Gala Ceremony '25

Serkan Karaman — Mon, 13 Jan 2025 07:52:43 +0000

This year's SMARTIES AWARDS TÜRKİYE '25 Gala rewards Turkiye's marketing excellence with even more vigor and excitement.

At this exclusive event, our guests will receive awards, be recognised, and get the chance to connect with their colleagues and friends while enjoying the elegance and entertainment that a great gala might offer.

Come join us as we celebrate and recognise your efforts on this wonderful occasion.

19:00 - 20:00 - SMARTIES Cocktail

20:00 - 22:30 - SMARTIES AWARDS TÜRKİYE '24 Gala

Dress Code Reminder:

Please remember that our dress code is Creative Black Tie.

Women should wear a formal evening gown, a dressy cocktail dress, or their best "little black dress," paired with fun or unique accessories.

A tuxedo combined with trendy or whimsical items such as a black shirt or a matching colored or patterned bow tie and cummerbund is ideal for men.

Feel free to reach out if you have any questions.

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