MMA / Marketing + Media Alliance - Benchmark Studies

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MEA, South Africa, Sub-Sahara

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mma_ai_adoption_kantar-mena_orj.pdf

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Report

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MMA AI Adoption Study 25 | MENA

Serkan Karaman — Mon, 23 Feb 2026 22:23:45 +0000

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February, 2026

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8.06MB

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KSA

MENA

MMA MEA

Saudi Arabia

report

MMA AI Adoption Study 25 | MENA, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in MENA are adopting AI across Marketing and Customer Experience (CX). The study is based on interviews with CMOs and senior marketing executives and examines AI awareness and adoption stages, priority use cases, measurable goals, how impact is measured, and the organizational conditions enabling progress, including leadership readiness, culture, governance, obstacles, and talent development plans.

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Veri Olgunluğu Raporu 25 | Türkiye

Serkan Karaman — Tue, 17 Feb 2026 06:26:04 +0000

data_maturity_tr_25.pdf

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February, 2026

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8.06MB

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MMA MEA

Türkiye

report

Bu rapor, Türkiye’deki kurumların veri olgunluğunu uçtan uca değerlendirerek mevcut durumun gerçekçi bir fotoğrafını çıkarıyor; veri stratejisi, yönetişim, altyapı, analitik/AI yetkinlikleri ve organizasyonel sahiplenme gibi boyutlarda güçlü yönler ile kritik boşlukları ortaya koyuyor. Raporda ayrıca sektörel eğilimler ve en iyi uygulama örnekleri üzerinden “veriyle büyüme” için pratik bir yol haritası sunuluyor; ekiplerin ortak bir dilde konuşmasını sağlayarak önceliklendirme, yatırımları doğru yapılandırma ve ölçülebilir ilerleme takibini mümkün kılıyor.

ENG
This report provides a realistic snapshot of organizations’ data maturity in Turkey through an end-to-end assessment, highlighting strengths and critical gaps across dimensions such as data strategy, governance, infrastructure, analytics/AI capabilities, and organizational ownership. It also offers a practical roadmap for “growth through data” based on sector trends and best practices, enabling teams to speak a common language, prioritize actions, structure investments correctly, and track measurable progress.

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MEA, Türkiye

Data

Marketing Growth

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MMA AI Adoption Study 25 | Türkiye

Attribution & Data

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Data + CX

Knowledge Center

MMA AI Adoption Study 25 | Türkiye

Serkan Karaman — Mon, 09 Feb 2026 14:29:07 +0000

Released:

February, 2026

File Size:

8.06MB

Keywords:

MMA MEA

Türkiye

report

MMA AI Adoption Study 25 | Türkiye, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in Türkiye are adopting AI across Marketing and Customer Experience (CX). The study is based on interviews with CMOs and senior marketing executives and examines AI awareness and adoption stage, priority use cases and measurable goals, how impact is measured, and the organizational conditions enabling progress, including leadership readiness, culture, governance, obstacles, and talent development plans.

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MEA, Türkiye

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mma_ai_adoption_kantar_003.odp_.pdf

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MMA AI Adoption Study 25 | MEA

Serkan Karaman — Mon, 09 Feb 2026 14:16:11 +0000

Released:

February, 2026

File Size:

8.06MB

Keywords:

2025

MENA

MMA MEA

South Africa

Türkiye

report

MMA AI Adoption Study 25 | MEA is a joint study by MMA Academy and Kantar Insight exploring how organizations apply AI in Marketing and Customer Experience (CX) across Türkiye, MENA, and South Africa. Based on interviews with 115 CMOs and senior marketing executives (Türkiye: 39, MENA: 42, South Africa: 34), the report maps AI awareness and adoption stages, the top application areas and measurable goals, how companies measure AI impact, and the organizational factors shaping progress—such as leadership readiness, culture, governance, obstacles, and talent plans.

Fieldwork: October 6, 2025 – December 4, 2025.

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MEA

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buzzmetrics_x_mma_vietnam_facial_skincare_report.pdf

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[MMA X BUZZMETRICS] Vietnam Facial Skincare Report

Nam Nguyen — Tue, 20 Jan 2026 09:47:42 +0000

Released:

November, 2025

Vietnamʼs facial skincare industry is entering an important transition phase, as growth is no longer driven by intensive treatments or complex routines, but increasingly revolves around the need to maintain healthy, stable, and long-term skin conditions.

This shift is happening simultaneously across both the market and social media discussions, clearly reflected in how consumers approach, select, and use skincare products.

In this context, the report Vietnam Facial Skincare Market Shifts & Evolving Consumer Demands 20242025 is conducted to synthesize and analyze millions of user discussions combined with market data, thereby explaining how skincare demand in Vietnam is shifting, as well as the factors truly driving consumer behavior in this new phase of the skincare industry.

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