MMA / Marketing + Media Alliance - South Africa

Nabd and Huawei Partner to Provide Personalized Arabic News to Huawei Smartphone Users in MENA.

Gabriela Kusters — Tue, 13 Oct 2020 12:22:57 +0000

October 13, 2020

Submitted by Nabd App

Dubai, October 2020 | Nabd, the world's largest Arabic News Aggregator platform, has today announced its strategic partnership with Huawei, whereby Nabd provides personalized Arabic content for Huawei smartphone users in the MENA region via “Huawei Assistant” and “Huawei Browser”.

The new alliance between Nabd and Huawei enables the delivery of personalized Arabic newsfeeds within both Huawei Browser and Huawei Assistant. It will provide millions of Arabic users across the globe with the latest news that matters to them. This is done by leveraging Nabd’s smart content engine that relies on real-time data obtained from Nabd’s massive audience reach.

Earlier this year Huawei launched “Huawei Assistant”, bringing a new level of intelligent performance to users, by helping them to find services and information when and where they are needed. This collaboration enables Nabd to deliver personalized and highly engaging news through a tailored Newsfeed embedded in “Huawei Assistant” and “Huawei Browser” to keep users up to date with the latest and most relevant top stories.

“At Huawei we are always striving to deliver the most compelling and exciting content, features and services to our users and our partnership with Nabd is a great example of this. We are delighted with our collaboration with Nabd, which will allow millions of Arabic speaking users across the region to access personalized news content on their smart devices. Huawei is focused on giving users truly exceptional experiences and we plan to continue expanding our range of offerings that help users in their daily lives,” said Adam Xiao, Managing Director, HMS and Consumer Cloud Service for Huawei Consumer Business Group MEA.

“We’re truly proud of this strategic collaboration with our partner Huawei which is in-line with our strategy to reach Arabic audiences across the world in order to deliver valuable Arabic content that matters to them on their preferred devices. Our joint mission with Huawei will result in delivering a more personalized user-experience and highly-engaging Arabic content to Huawei smartphone users in the Middle East and North Africa region,” said Abdur-Rahman El-Sayed, Chief Executive Officer at Nabd.

In recent years, Nabd has seen an exponential growth in the MENA region. This strategic partnership will cement its commitment to continuously support its partners and publishers by tapping into a new audience and increasing their reach on multiple platforms.

About Nabd (http://nabdapp.com/en)

Nabd is a Personalized Arabic News Aggregator, enabling Arab users across the globe to stay up-to-date with their favorite topics on the go. Today, Nabd reaches over 21 million users, generating over 2.1 billion page views monthly, making it the biggest Arabic app globally. It is currently available for IOS, Huawei, Android devices, and on Nabd.com.

MMA AI Adoption Study 25 | South Africa

Serkan Karaman — Mon, 23 Feb 2026 22:26:53 +0000

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MMA AI Adoption Study 25 | South Africa, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in South Africa are adopting AI across Marketing and Customer Experience (CX). The study is based on interviews with CMOs and senior marketing executives and examines AI awareness and adoption stages, priority use cases, measurable goals, how impact is measured, and the organizational conditions enabling progress, including leadership readiness, culture, governance, obstacles, and talent development plans.

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Retail Media Measurement Made Easy: A Guide

Serkan Karaman — Wed, 04 Feb 2026 11:40:51 +0000

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Advancing Knowledge.

Empowering Our Community. Shaping the Future of Marketing.

As part of MMA Academy’s ongoing commitment to elevate the marketing and media ecosystem, we are proud to launch the

MMA Academy Whitepaper Series: A curated collection of expert contributions designed to foster shared learning, encourage dialogue, and advance industry-wide understanding of emerging opportunities and challenges.

This series reflects our mission to give back to the community by creating an accessible platform where members can share their expertise, research, and insights for the benefit of the entire industry. Each whitepaper in this series is developed in collaboration with MMA member organizations, offering diverse perspectives that contribute to collective growth. While these papers are authored by our members, they represent educational contributions to the community, not brand endorsements.

Our vision is rooted in:

- Knowledge Sharing: Providing marketers with practical frameworks, strategic guidance, and real-world applications.

- Community Empowerment: Enabling professionals at all levels to access high-quality learning resources.

- Thought Leadership: Amplifying the voices, research, and innovative thinking of our global network.

About this edition

This inaugural edition features insights contributed by Odette Van Wyk (MMA SA Retail Media Taskforce Leader) from Resonate Consulting, focusing on retail media measurement and the path toward more transparent, actionable evaluation frameworks. Their contribution exemplifies the spirit of this series; members sharing expertise to strengthen the entire marketing community.

As MMA Academy, our goal is to support and accelerate this exchange of knowledge so marketers everywhere can benefit from the collective intelligence of our ecosystem.

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MMA SA SMARTIES AWARDS 2026

Serkan Karaman — Fri, 16 Jan 2026 10:02:36 +0000

As a build-up to the much-awaited SMARTIES AWARDS GALA CEREMONY, MMA South Africa is hosting MMA NEXT! CONFERENCE. A half-day event centred around the SMARTIES 2026 category pillars (Impact Media, Marketing Impact, Customer Experience (CX), Experience Tech, and Web3)

For questions and inquiries, please contact Mpho Dlamini

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MMA SA NEXT! CONFERENCE 2026 | Retail Media Summit

Serkan Karaman — Fri, 16 Jan 2026 09:50:27 +0000

The future of marketing is no longer in the distance but a reality actively influencing today’s strategies. This theme will delve into cutting-edge technologies, bold creative strategies, and consumer behaviour, we will focus on real-world applications, actionable insights, and regional activities reflecting the market we live in.

We will celebrate bold creativity, advanced technology, and evolving consumer expectations, The MMA NEXT! Conference series will inspire businesses to seize current opportunities, adapt to challenges, and set the foundation for enduring success in this fast-paced landscape.

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CMO AI Transformation Summit Africa | 20 MAY 2026 | JOHANNESBURG

Serkan Karaman — Fri, 16 Jan 2026 09:47:48 +0000

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MMA South Africa | Retail Media Taskforce Workshop

Serkan Karaman — Fri, 16 Jan 2026 09:39:09 +0000

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Not Just Another Agency (Pty) Ltd

Betsy Munson — Fri, 26 Sep 2025 13:40:31 +0000

notjust.solutions

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Decoding Retail Media: Essentials for Marketing Professionals

Bulent Doruker — Wed, 06 Aug 2025 14:54:50 +0000

Thursday, August 28, 2025 - 12:00pm to 1:00pm SAST

Region:

Global, MEA, South Africa

Decoding Retail Media: Essentials for Marketing Professionals

Date: 28 August 2025, Thursday

Time: 12:00 – 13:00 (SAST)

Platform: Zoom

Hosted by: MMA South Africa & MMA Academy

Retail Media is Reshaping the Future of Marketing! Are You Ready?

Join us for an exclusive learning session designed to help marketing professionals gain a solid foundation in retail media and understand how to activate it effectively within their strategies.

In this practical, insight-packed webinar led by Odette Van Wyk, MMA South Africa Board Member and Consultant at Resonate Consulting, you’ll explore:

The fundamentals of retail media and its growing strategic importance
Key ad formats (e.g. sponsored products, onsite display) and how they function
The power of retail media driven by first-party data and point-of-sale proximity
Core metrics to measure and optimize performance
Campaign setup and management essentials
How to integrate retail media into your broader marketing and media plans, with a special focus on the evolving South African market landscape

Who Should Attend?

Brand marketers
Media and retail professionals
Digital advertising specialists
Strategists
Planners
Agency media buyers
Anyone looking to level up their retail media expertise

Why Attend?

This is more than just a webinar; it’s your fast track to understanding one of the fastest-growing areas in modern marketing. Whether you’re new to retail media or want to sharpen your skills, this session will equip you with actionable knowledge you can use right away.

Speakers:

Odette Van Wyk

Decoding Retail Media

Bulent Doruker — Wed, 06 Aug 2025 14:47:35 +0000

Decoding Retail Media: Essentials for Marketing Professionals

Date: 28 August 2025, Thursday

Time: 12:00 – 13:00 (SAST)

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